ASUS Launches Innovative AI Laptop Series to Empower India’s SME Sector
In a fabulous stride towards transforming the technology landscape for small and medium enterprises (SMEs) in India, ASUS recently unveiled its latest AI-powered ExpertBook P series laptops. This launch marks a pivotal moment for independent professionals and micro-businesses that rely heavily on consumer-grade laptops due to lack of awareness or options.
Understanding the SME Landscape
Rex Lee, the head of ASUS APAC’s commercial PC business, emphasized the company’s commitment to putting the customer first. “At ASUS, everything we do starts with one thing: the customer,” he explained. By delving deep into the psyche of their users, ASUS aims to address not only stated needs but also unvoiced desires.
Bridging the Gap in Technology
Highlighting the disconnect in the SME market, Lee pointed out that larger enterprises swiftly embrace new technologies. In stark contrast, many independent professionals—such as lawyers, accountants, and real estate agents—often remain unaware of business-grade alternatives. “Their laptop is their office, their lifeline,” he noted. Therefore, durability, long battery life, strong security, and reliable service become paramount.
The Game-Changing ExpertBook P Series
ASUS’s new ExpertBook P series—comprising the P5, P3, and P1 models—aims to provide enterprise-grade reliability and cutting-edge AI performance that cater to the unique demands of SMEs. According to Lee, this launch is destined to be a “game-changer”, as it focuses on ensuring that smaller businesses can concentrate on what they do best—their work—without the anxiety of productivity or security concerns.
Tailored Solutions for Diverse Needs
Each model in the P series encompasses different tiers to match various business requirements, from mainstream to premium to AI-optimized performance. Not just focused on hardware, ASUS is integrating software, services, and post-sale support into its offerings, creating a comprehensive solution that caters to every aspect of a business’s tech needs.
To widen the accessibility of these machines, ASUS is partnering with Flipkart, leveraging the platform’s e-commerce capabilities and fintech tools. “It’s time to change the game,” Lee highlighted, showcasing their determination to drive innovation in SME technology.
Intel’s Support: The Power Behind the Performance
Rahul Malhotra, the director & head of systems and components partners at Intel, echoed the sentiment, commending ASUS for catering to a niche market often overlooked by original equipment manufacturers (OEMs). He elaborated on the superior performance of the new Intel Core Ultra processors integrated into the ExpertBook series.
According to Malhotra, these processors provide over 80% performance improvement over their predecessors, featuring Intel’s fastest GPU and unmatched AI capabilities. These upgrades are essential for SME users, who frequently handle substantial volumes of data and need computing power that doesn’t lag.
Commitment to Sustainability and Compatibility
Malhotra also highlighted Intel’s pledge towards sustainability and software compatibility, boasting over 99% app compatibility across various operating systems. “The laptops offer the best possible experience without any glitches,” he affirmed.
Wrapping up, he insisted, “AI runs best on Intel,” framing Intel’s cutting-edge technology as the bedrock of the AI revolution in personal computing.
Conclusion: A Bright Future for India’s SMEs
ASUS’s launch of the ExpertBook P series laptops stands as a testament to the company’s vision of empowering India’s SMEs. Arming independent professionals with cutting-edge technology tailored to their specific needs doesn’t just enhance productivity; it fosters growth and success in a dynamic digital landscape.
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ASUS is undoubtedly reshaping the narrative for SME technology in India, ensuring that even the smallest businesses have access to powerfully connected tools that inspire confidence and efficiency. The future looks promising, indeed!
