BMMA 2025 Marketing & Sales Awards: Celebrating Excellence in Broadband Innovation
Portland, Ore., May 2, 2025 – The annual BMMA (Broadband Marketing and Management Association) event in Portland, Oregon, was a showcase of innovation, creativity, and excellence as it unveiled the winners of the 2025 Best in Class Marketing & Sales Awards. These awards honor the top-performing organizations that are reshaping the broadband landscape through exceptional marketing strategies.
Recognizing Industry Leaders: A Commitment to Excellence
Each year, the BMMA Board of Directors acknowledges companies that demonstrate unparalleled success in marketing and sales within the broadband services sector. Executive Director Charlie Conway emphasized the significance of these awards: “The award-winning teams showcase best-in-class execution, delivering superior broadband products and services to their customers.”
This year’s winners include:
1. Provider Marketing Award: Kinetic Internet
Kinetic Internet was awarded the Provider Marketing Award for its innovative "Fiber Fast Segment Growth Program." Launched in June 2023, this initiative successfully transitioned customers from outdated DSL technologies to the cutting-edge fiber optic internet.
The Fiber Growth Program was not just about acquiring new customers; it forged deeper connections by educating markets about the advantages of fiber technology. This led to a remarkable expansion, reaching 1.6 million households across 18 states and laying the groundwork for further developments in 2025. Kinetic’s leadership in this sector establishes it as a vital player in the fiber optic landscape.
Learn more: Kinetic Internet
2. Vendor Marketing Award: Calix
Calix, a pivotal force in broadband marketing, took home the Vendor Marketing Award for the “Calix Engagement Cloud.” This groundbreaking platform empowers broadband service providers (BSPs) to create personalized experiences rather than competing solely on speed and price.
By utilizing data to understand subscriber demographics, Calix helps BSPs tailor services to meet diverse needs—from families to remote workers. With tools such as the Electronic Content Builder and Market Activation Video Editor, even smaller providers can launch compelling marketing campaigns, establishing deeper, more meaningful connections with customers.
Discover more: Calix
3. Alternate Channels Award: DIRECTV, ResearchFirst & Tremendous
The Alternate Channels Award went to DIRECTV, ResearchFirst, and Tremendous for their powerful collaboration on the “Enhanced Sales Incentive Program.” This innovative initiative modernized sales incentives by replacing outdated methods with a streamlined system enabling quick, digital rewards for sales reps.
Launched in December 2023, the program facilitated over 1,500 digital gift card options, increasing engagement and sales activation rates significantly. Feedback has been overwhelmingly positive, with a marked increase in performance among participating agents compared to control groups.
Learn more: DIRECTV
4. Retail Award: Tbaytel
Tbaytel captivated the audience by integrating artificial intelligence (AI) within its sales department, winning the Retail Award for “AI-Driven Success within Tbaytel Sales.” By harnessing AI tools like Transkriptor and ChatGPT, Tbaytel enhanced sales coaching, allowing for more tailored feedback while reducing managerial workload.
This innovative strategy yielded a 15% increase in deal closure rates and improved overall sales performance. Tbaytel demonstrates how AI can effectively merge technology with a people-first approach, enhancing both team capabilities and customer experiences.
Explore Tbaytel’s winning strategies: Tbaytel
5. Call Center Award: Calix
Once again, Calix claimed an award, this time for the Call Center Award with its innovative "Calix Service Cloud." As customer service becomes increasingly crucial for subscriber retention, Calix empowers support organizations with tools to create a seamless, proactive service experience.
The Service Cloud offers insights that revolutionize how customer service representatives engage with subscribers. As companies shift from merely resolving issues to providing personalized, proactive support, the stakes have never been higher.
Learn more about this service transformation: Calix Service Cloud
Conclusion: A Bright Future for Broadband Marketing
The BMMA 2025 Best in Class Marketing & Sales Awards not only celebrate current achievements but also shine a light on the future of broadband marketing. As companies like Kinetic, Calix, DIRECTV, Tbaytel, and others lead the charge with innovative strategies, the industry can look forward to a more connected, customer-centric future.
For more information about the BMMA and to dive deeper into the latest industry trends, visit BMMA.
Contact:
For media inquiries, please reach out to:
Charlie Conway, ResearchFirst, Inc.
Phone: 1 571-439-5327
Email: [email protected]
Website: ResearchFirst- Stan Romero, BMMA
Phone: 1 205-960-5254
Email: [email protected]
Website: BMMA
Stay Connected with Industry Innovations
Follow us on Twitter and LinkedIn to keep up with groundbreaking developments in broadband services!
