Elevate Game Day Experiences: The Role of Assistant Director of Events & Promotional Marketing
Wisconsin Athletics is on the lookout for a dynamic Assistant Director of Events & Promotional Marketing. This pivotal role isn’t just another job—it’s an opportunity to craft unforgettable experiences that amplify attendance, deepen fan engagement, and enhance the overall gameday atmosphere. If you’re passionate about marketing, events, and supporting student-athletes, this might just be the perfect role for you!
Job Overview
In the heart of the Wisconsin Athletics Events & Promotional Marketing team, the Assistant Director will lead the charge in implementing innovative marketing plans that resonate emotionally with fans and uphold the prestigious Wisconsin brand. Here’s a glance at what makes this role crucial:
- Strategic Vision: You will develop, plan, and execute thrilling event day productions.
- Creative Engagement: Your initiatives will cater to specific fan segments based on comprehensive departmental research.
- Collaborative Execution: Work closely with other teams to direct in-game activities, ensuring every moment is engaging—from video board features to music and public address announcements.
Key Responsibilities
Your role is multifaceted, incorporating strategy development and hands-on execution:
- Operational Planning (30%): Develop marketing projects that include staffing, resource allocations, and strict adherence to deadlines.
- Audience Segmentation (25%): Identify unique marketing opportunities and evaluate competition to integrate cohesive marketing tactics.
- Content Management (20%): Oversee and refine content to ensure clarity and engagement.
- Creative Oversight (25%): Lead creative development processes for diverse marketing campaigns.
Commitment to Diversity
At the University of Wisconsin-Madison, diversity is not just a statement; it’s a core value. The university thrives on the contributions of individuals from various backgrounds and experiences, fostering an inclusive environment that drives creativity and innovation. We believe that diverse perspectives lead to exceptional outcomes. To learn more about our dedication to diversity and inclusion, visit the Diversity and Inclusion initiative.
Educational Requirements
To apply for this exciting position, candidates must hold a Bachelor’s Degree in fields such as:
- Communications
- Marketing
- Journalism
- Business
- Sports Administration
Preferred Qualifications
Ideal candidates will have:
- A minimum of 3 years of professional experience in promotional marketing and/or event presentation.
- Familiarity with managing students or intern programs.
- Proven expertise in managing social media engagement.
- Exceptional customer service focus and excellent communication skills.
- The flexibility to work non-standard hours, including evenings and weekends.
Position Details
- Work Type: This is a full-time position (100%) based primarily on-site at a designated campus location.
- Salary: Starting around $65,449 ANNUAL (12 months), with variations based on qualifications.
Benefits and Opportunities
Beyond a competitive salary, this role offers exceptional benefits, including:
- Generous vacation and paid time off.
- Comprehensive insurance and retirement benefits.
- Badger gear & season tickets for Badger football, men’s basketball, and more!
Explore more about the benefits at Wisconsin HR Benefits.
How to Apply
If you’re ready to be at the forefront of gameday marketing, we invite you to reach out! Please ensure your application includes:
- A cover letter that connects your qualifications to the role.
- A detailed resume.
Deadline: To guarantee full consideration, apply by 11:55 p.m. CST on the designated date.
For further information, please contact:
Tianwei Miller
[email protected]
608-265-4138
Join Wisconsin Athletics in promoting the energy, spirit, and tradition that makes our events unforgettable. Your journey to making each gameday extraordinary starts here!
