By R. R. Branstrom
Gladstone Welcomes a Fresh Identity: A New Logo and Branding Package
Excitement is in the air as **Gladstone** unveils its vibrant new logo and comprehensive branding package. This significant transformation is the result of a fruitful collaboration with local marketing talent and is set to enhance the city’s identity as a **destination for tourists** and potential residents alike. This initiative aligns with the municipal goals outlined in the **master plan adopted in August 2024**.
A Year of Digital Evolution
In the past year, Gladstone has embarked on an ambitious journey to **revitalize its online presence**. Spearheaded by city employee **Patricia West**, this endeavor has included the launch of a revamped website, further enhancing communication and engagement with the community.
Partnering with Local Innovators
Last year, the **Gladstone City Commission** considered a proposal from **Orange Cat Media**, a dynamic local company specializing in **photography**, **videography**, and **graphic design**. As part of a **$10,000**, 12-month contract initiated in July 2024, the city will receive regular content, including **drone footage** and tailored social media posts, with city ownership of all produced assets.
From Old to New: The Logo Transformation
The transition to a new logo is more than just a visual upgrade; it’s a leap toward a **modern identity** that communicates the essence of Gladstone as a **year-round playground**. Orange Cat Media collaborated with **Cap Creative Co.**, led by local designer **Olivia Capodilupo**, to create this new emblem.
A Fresh Encounter with Gladstone’s Heritage
The **former logo** featured a cluttered clip-art design symbolizing the **four seasons**, but it often appeared pixelated and inconsistent. The updated design is a breath of fresh air: a **simplistic** and cohesive representation featuring a **green pine tree**, a **yellow sun**, **navy blue waves**, and **light blue beams** in the sky, all crafted with solid colors for scalability and clarity.
Versatile & Engaging Design Elements
One of the strengths of the new logo is its **versatility**. Its design allows easy adaptation for various formats—**from business cards to signage**—without sacrificing quality. Accompanying text elements were designed thoughtfully, with **”Gladstone”** elegantly scripted in **Relation Two Bold** and **”Michigan”** displayed in a crisp, sans-serif font.
The Emotion Behind the Brand
Guidance included in the branding package outlines the **emotional tone** the logo aims to convey. The designers articulated a voice that is **“friendly, proud, welcoming,”** inviting visitors to immerse themselves in the **comforts of small-town life**. This warmth, likened to a **chat at a local café**, encourages both locals and visitors to embrace the serene joys of Gladstone.
Preserving Core Values
A notable aspect of the rebranding process was the question raised about retaining Gladstone’s cherished motto, “**year-round playground**.” Recreation Director **Wendy Taavola** assured the community that this phrase would continue to be an essential part of the city’s identity, especially for recreational programs.
Approval and Next Steps
The **City Commission** unanimously approved the adoption of the new branding package, allocating **$3,000** from the Dr. Mary Cretens fund to facilitate this venture. This strategic move promises to solidify Gladstone’s visual narrative while simultaneously paving the way for future growth.
Community Engagement and Future Discussions
During the commission meeting held on April 28, several other crucial topics were discussed, including:
- Setting a public hearing for **appropriations ordinance 2025-632** for the fiscal year of April 1, 2025, to March 31, 2026.
- Proposing a management plan for a potential **social district**.
- Approving revised service agreements between the **Downtown Development Authority (DDA)** and the **Parks and Recreation Department**.
- Issuing a special event permit for **Hot Rods and Harleys**, sponsored by **American Legion Riders Post 71**, to expand community events.
- Addressing safety concerns in **Van Cleve Park** raised by community members.
With these transformative steps, Gladstone is not just refreshing its logo; it’s embracing its identity and paving the way for a vibrant future. **Stay tuned** for more updates as this community flourishes!
