Unpacking Google Ads Changes: A Conversation with Ginny Marvin
In a recent enlightening conversation, Navah Hopkins had the opportunity to sit down with Ginny Marvin, the esteemed Google Ads Liaison. This insightful interview delves deeply into the transformative changes happening within the Google Ads ecosystem, making it a must-watch for marketers and advertisers alike. Whether you prefer to watch or listen, this hour-long session is packed with invaluable information.
Key Topics Covered
The discussion encompasses several crucial aspects that every advertiser should be aware of, including:
- The Truth About Ad Rank and CPCs: Understanding the mechanics behind ad rank can significantly impact your bid strategies and ultimately, your ROI.
- New Landing Page Quality Rules: These rules will affect how your landing page scores impact campaign performance. Ignoring them could be detrimental!
- Misuse of Performance Max: Many marketers are not leveraging Performance Max to its full potential. Ginny sheds light on the common pitfalls.
- AI Ads and Visual Search: What does the future hold for AI-driven advertisements, and how are visual searches changing the game?
- Google’s Evolving Stance on Keyword Targeting: The way we think about keywords is shifting. Understanding this can refine your targeting efforts.
- Essential Audits for Better Campaign Performance: Ginny provides crucial insights into what audits you must perform to boost your campaign results.
Watch the Interview
Don’t miss out on this valuable discussion. Here’s the video link to the interview for your convenience:
Join the Conversation
After watching, be sure to check out the ongoing conversation and Q&A sessions on LinkedIn. Engaging with other professionals can provide additional insights and clarify your understanding of these pivotal topics.
Forum Discussions
Participate in lively discussions around these topics on LinkedIn. Sharing thoughts with peers can deepen your knowledge and provide fresh perspectives on Google Ads strategy.
