Chitchatting with Chito Samontina: The King of Bisaya Talk
Meet Chito Samontina: A Digital Sensation
In the ever-changing world of content creation, authenticity is often the secret ingredient to success. Just ask Chito Samontina, a name that resonates deeply in the digital realm. With over 3.5 million followers on Facebook, around 889K subscribers on YouTube, and a staggering 450K followers on TikTok, Chito is not just a social media star—he’s a full-fledged digital barangay.
A Source of Inspiration
Chito’s journey in the digital landscape has seen him take inspiration from fellow Bisaya television host and comedic actress Melai Cantiveros. In a candid interview with ABS-CBN, he revealed how Melai’s authenticity and humor profoundly resonate with his own approach to content creation. Here’s the full interview!.
Expanding Horizons: From Digital to Television
Chito isn’t just stopping at online platforms; he’s also making waves on television. His recent appearance alongside Melai in the show "Kuan On One" highlighted his versatility and willingness to embrace new dimensions in entertainment. His infectious energy and genuine spirit have captured the hearts of audiences everywhere.
From Corporate Life to Creative Freedom
I recently had the pleasure of interviewing Chito during a co-hosted event in Davao, where he shared his incredible journey—from a BPO professional to the ‘King of Bisaya Talk’. His story is nothing short of inspiring:
“Before the vlogs, I was navigating the corporate maze as an American Accent Trainer and later as a Corporate Communications professional. Picture me in a tie, teaching ‘How now brown cow’ with a Bisaya accent. Just kidding! We Bisaya folks excel at English, but Tagalog? Not so much. My life has transitioned from the bustling streets of Manila to the serene beach vibes of Davao—my true hometown."
The Turning Point: A Viral Moment
Chito’s path took a significant turn in 2016 when he uploaded a video initially intended for friends. To his surprise, the internet embraced his Bisaya parodies, which struck a chord among the Bisaya community. By 2022, he launched ‘CHITchat, Ato Ni!’, a talk show dedicated to amplifying Bisaya stories and voices. This pivotal moment allowed him to step away from the BPO industry and fully immerse himself in vlogging.
“Beyond the laughs and likes, my true passion lies in promoting the Bisaya dialect. Through my content, I celebrate the richness of our culture, proving that our language is a powerful tool for storytelling, humor, and inspiration," Chito shared with Gossip Girl.
A Champion for Bisaya Culture
Chito’s commitment to promoting the Bisaya dialect is unwavering. Through impactful content, he encourages the Bisaya community to embrace and celebrate their heritage. His journey serves as a shining example of the influence of authenticity and cultural pride in our digital age.
Conclusion: More Than Just a Creator
With his ever-growing influence and relentless dedication, Chito Samontina stands as a beacon of hope and inspiration in the content creation space. His journey showcases that success is not just about numbers but also about celebrating one’s identity. As the digital world continues to evolve, we can only anticipate greater heights for this talented Bisaya star!
