Unleashing Marketing Magic at Ohio Wesleyan University
Ohio Wesleyan Students Dive into Business Insights from Disney, NASA, and More
Name: Tasfia Rahman ’26
Hometown: Dhaka, Bangladesh
High School: Ideal School & College
Major: International Business
Minor: Entrepreneurship
Name: Taylor Thompson ’28
Hometown: Galena, Ohio
High School: Big Walnut High School
Majors: Business Administration and Spanish
Minor: Psychology
The OWU Connection Experience: In an exciting Travel-Learning Course, six ambitious students journeyed to Orlando, Florida, to uncover the marketing strategies that have shaped some of the world’s most recognizable brands—**think Walt Disney World, Universal Studios, NASA, and SpaceX**.
Along with Rahman and Thompson, participants in the transformative OWU Connection program included slim profile icons such as Isaiah Deleon ’27, Iliana Horley ’27, Ben O’Loughlin ’27, and Tyler Staten ’27. Guided by The Woltemade Center for Economics, Business, and Entrepreneurship’s visionary director, **Destiny Coleman, M.S.**, alongside Matt Vollrath, DBA, faculty director and chair of the Department of Economics and Business, these students embarked on a journey like no other.
Why This Experience Resonated
Rahman: “I was drawn to this opportunity because I wanted to witness firsthand how legendary brands like Disney and NASA master the art of storytelling in their marketing strategies, enriching their connections with customers.”
Thompson: “This experience stood out to me as it bridged my classroom knowledge with real-world applications, allowing me to experience Disney and NASA up close.”
Memorable Moments from the Adventure
Rahman: “The highlight of my experience was the **Shuttle Launch Experience** at Kennedy Space Center. The detail in the simulation—from sounds to visuals—was utterly thrilling, capturing the awe of space exploration.”
Thompson: “For me, the VIP tour at Universal was unforgettable. I delved into the history of Universal and witnessed behind-the-scenes magic that few ever see.”
Key Takeaways from the Experience
Rahman: “I discovered the transformative power of storytelling in creating memorable brands. Disney and Universal excel at creating immersive experiences that keep their customers captivated. NASA captures imaginations by showcasing extraordinary accomplishments, ultimately nurturing curiosity and national pride.”
“This profound insight has ignited new ideas for my future branding aspirations. The ways in which Disney and Universal build entire worlds remind me that marketing isn’t just about selling products; it’s about crafting unforgettable experiences. This emphasis on experience was a key theme in my marketing classes, highlighting the significant role that customer experiences play in enhancing brand loyalty and overall value.”
Thompson: “I was able to connect my knowledge of consumer behavior with the operational strategies of companies like NASA and Disney. For instance, fans leave with a gift shop right at the exit, subtly influencing purchasing behaviors.”
“Such experiences are crucial in preparing me for a successful marketing career post-graduation. We plan to use our findings from this trip to create a comprehensive guide for emerging businesses aiming to design magical customer experiences. This guide will not only serve as a resource in our entrepreneurial center but will also benefit the Marketing Club’s clientele.”
The experience sparked new ideas for my future branding goals. Watching Disney and Universal craft entire worlds that people never want to leave made me realize the power of creating not just products, but experiences.
Campus Life and Beyond
Rahman: “Beyond academics, I engage as a resident assistant and also act as a program development ambassador at the Office of Multicultural Student Affairs.”
Thompson: “I’m actively involved in an adult league soccer team, serve as the freshman ambassador for the Circle K club, and am a member of the budget committee in student government. Additionally, I proudly hold the title of Woltemade Economics and Business Fellow.
What Draws Students to OWU?
Rahman: “I chose Ohio Wesleyan due to its incredible business resources provided by the Woltemade Center, the supportive atmosphere of the Delaware Entrepreneurial Center, and the advantages of a well-rounded liberal arts education. The close-knit campus and scholarship opportunities make OWU feel like the ideal environment for my academic and personal growth.”
Thompson: “I was drawn to Ohio Wesleyan’s smaller campus, which fosters hands-on interaction with faculty, enhancing the educational experience.”
Future Aspirations
Rahman: “After graduation, I aspire to merge my passions for international business and social impact, potentially within the business development arena.”
Thompson: “I am eager to become either a marketing manager or a human resource manager. OWU facilitates this goal through extensive resources and networking opportunities. Their Career Connection program has thoroughly prepared me, thanks to mock interviews and assistance in polishing my resume.”
