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10 Black Friday Email Examples That Nailed it

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black friday email examples
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Black Friday is one of the most important days of the year in terms of sales and revenue for many businesses. One of the most effective ways to reach out to potential customers and promote your Black Friday deals is with email marketing. With so many businesses competing for attention, it can be difficult to create email content that stands out from the crowd. In this article, we’ve gathered 10 Black Friday email examples that absolutely nailed it, so that you can learn from the best and take your email marketing game to the next level.

1. Amazon: The Countdown Clock Is Ticking

Amazon’s Black Friday email is all about building anticipation and urgency. They use a countdown clock to remind their subscribers that the deals are coming, and they need to act fast if they don’t want to miss out. The design is simple and clean, with clear calls to action and an easy-to-understand offer.

2. H&M: The Bold and Beautiful

H&M’s Black Friday email is a testament to the power of bold visuals. The design is striking and eye-catching, with images of models wearing the retailer’s latest collection. They also offer free delivery and free returns as part of their offer, making it an irresistible deal.

3. Nike: The Sneakerhead Special

Nike understands their target audience inside out, and their Black Friday email reflects that. They showcase their latest sneaker collection in a way that’s both informative and visually appealing. They also provide a promo code that’s easy to remember and apply.

4. eBay: The Personal Touch

eBay’s Black Friday email is personalized, making it feel like the retailer is speaking directly to you. They use the recipient’s name in the subject line and highlight a range of different deals based on their interests. There’s also a clear call to action that encourages subscribers to start shopping.

5. Target: The Door Buster Discount

Target’s Black Friday email is focused on the deals that are too good to pass up. The design is clean and easy to navigate, with bold graphics and clear headlines that make it easy to find the best discounts. There’s also a scrollable section that offers an overview of all the Black Friday deals.

6. Madewell: The Full Experience

Madewell’s Black Friday email is all about creating a sense of excitement and anticipation. They open with a friendly message welcoming subscribers to the sale, and follow up with a selection of their best products. The design is bright and colorful, with engaging photography and compelling calls to action.

7. Walmart: The Early Bird Special

Walmart’s Black Friday email starts by acknowledging that it’s a big day, and that time is of the essence. They offer special deals that are only available for a short time, creating a sense of urgency that encourages subscribers to act fast. The design is simple and to the point, with clear calls to action that make it easy to shop.

8. Best Buy: The Exclusive Offer

Best Buy’s Black Friday email emphasizes the exclusivity of their offer. They give subscribers access to their deals long before they’re available to the wider public, making it feel like they’re part of a special club. The design is modern and sleek, with images of their latest electronics products.

9. Sephora: The Big Savings

Sephora’s Black Friday email is all about the savings. They use bold, capital letters to highlight the discounts on offer, making it clear how much of a deal subscribers are getting. The design is elegant and sophisticated, with images of their latest beauty products.

10. Zara: The Minimalist Marvel

Zara’s Black Friday email is a lesson in minimalism. The design is clean and understated, with a simple color scheme and clear headlines. They offer free shipping and returns as part of their Black Friday deal, making it even more appealing to subscribers.


With so much competition out there, it’s important to create emails that stand out from the crowd. The 10 Black Friday email examples we’ve highlighted show that there are many different ways to do this, from using bold visuals and exclusive deals to creating a sense of urgency and making your offer personal. Ultimately, the key to creating a Black Friday email that nails it is to know your audience and give them what they want.


1. How often should I send Black Friday emails?
It’s important to strike a balance between staying top of mind and not overwhelming your subscribers. Two or three well-timed emails in the lead-up to Black Friday should suffice.

2. Should I use emojis in my Black Friday emails?
Emojis can be a great way to make your emails stand out, but use them sparingly and make sure they’re relevant to your message.

3. How important is the subject line of a Black Friday email?
The subject line is crucial in getting your email opened, so make sure it’s clear, concise, and attention-grabbing.

4. Should I include product images in my Black Friday emails?
Absolutely! Visuals are a great way to showcase your products and make your email more engaging.

5. How long should my Black Friday email be?
Keep it short and sweet! Stick to the most important information and include clear calls to action. Aim for no more than one or two screens to avoid overwhelming your subscribers.

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