The abbreviation of SEO stands for "Search Engine Optimization", in a literal translation into Portuguese it is equivalent to "Optimization for Search Engines". But does this alone demonstrate the real meaning of SEO?
SEO is a discipline that involves the application of a series of techniques both inside, on-page, and outside, off-page, of a specific page of a website in order to optimize its visibility in the organic results of different search engines. .
Summarizing SEO service is a set of actions aimed at improving the position of a page, or set of pages, of our website in the search results of search engines for the specific terms used by different types of users with the aim of amplifying the visibility of the our brand, the traffic on the page, the possibility of monitoring and most important of all: increase conversions!
What are the advantages of an SEO service for our Online project?
The advantages are many, starting with the possibility of working for several keywords and thus trying to position several pages of our website for several keywords in which users actually go to Google to search.
In addition to other and several advantages, such as; qualified visits, there is no need to pay for advertising, the results after a good positioning can last for several months and even years (it depends…), but above all the great advantage of an SEO service, strategy is conversion!
Let's start by analyzing the site's positioning in search engines.
This is the starting point for starting an SEO strategy.
2 - Definition of SEO Strategy
The next step is to analyze the collected data and define an integrated SEO strategy and start implementing actions in the various SEO techniques.
3 - SEO on Page
After the initial analysis and configuration, all improvements, proposed by our expert SEO consultants, are implemented.
4 - Link Building Strategy - Off Page SEO
In addition to SEO improvements on the site, it is important to build quality links from other sites that point to your site.
It may seem confusing, but it's simple. Let's look for other sites that mention your site as a reference for X service or Y product
5 - Measure SEO strategy results
Any action taken must be measured. Only then will we know if the proposed SEO strategy is working. For this purpose, we analyze the results to adapt the strategy and define actions that help to improve the positioning of your website.