Email marketing has been a staple marketing strategy for years, and it continues to be on top of the list in terms of return on investment. This remains true even as social media platforms and mobile applications are rapidly becoming popular choices for digital marketing. One essential part of any email marketing campaign is the email newsletter. Here are ten inspiring email newsletter examples to help you boost your marketing strategy.
1. Product Hunt
Product Hunt’s email newsletter is a great example of how to highlight new and exciting products. The newsletter features a couple of curated daily products from different categories with a clear call-to-action button.
Digg’s newsletter has a simple and clean design, with a curated list of popular stories and videos. The newsletter design is optimized for mobile devices, making it easy for users to read and interact with the content.
BuzzFeed’s newsletter offers a mix of entertaining and informative content. The newsletter includes a variety of content, from informative articles to fun quizzes to gift guides that cater to different audiences.
Grammarly’s newsletter provides useful tips to improve your writing skills. The newsletter also offers helpful resources and updates on the company’s latest features, making readers feel connected and informed.
Trello’s newsletter is a great example of providing educational content. The newsletter offers tips and tricks for getting the most out of their project management tool and showcases different use cases for the platform.
Headspace’s newsletter offers inspirational and educational content around the topic of mindfulness and meditation. The newsletter also promotes the company’s different products, including guided meditations and courses.
Airbnb’s newsletter features properties and travel experiences from around the world. The newsletter also includes helpful tips for booking and planning a trip, making it a great resource for travel enthusiasts.
InVision’s newsletter offers valuable insights into the design industry. The newsletter includes blog posts, case studies, and interviews with top designers, making it a valuable resource for designers and design enthusiasts.
9. Really Good Emails
Really Good Emails’ newsletter offers inspiration and resources for creating effective email marketing campaigns. The newsletter features examples of email designs and copywriting, as well as insights and best practices for creating successful email campaigns.
Huckberry’s newsletter promotes their outdoor gear and clothing products while featuring different outdoor locations and experiences. The newsletter immerses readers in the outdoor lifestyle, making it a great resource for adventurous and outdoorsy people.
In conclusion, a great email newsletter can be a powerful tool for your marketing strategy. The ten examples above offer a range of different approaches, from promotional to educational to entertaining, and are all designed with the user in mind. Whether you’re aiming to inspire or educate your readers, there’s a newsletter format that will work for you.
1. Why is an email newsletter important for marketing?
Email newsletters allow marketers to connect with their audience in a more personal and direct way. It’s a great tool for building relationships, promoting products, and providing valuable content.
2. What makes a good email newsletter?
A good email newsletter should be well-designed, offer valuable content, and have a clear call-to-action. It should also be optimized for mobile devices and personalized to the reader’s interests.
3. How often should I send my email newsletter?
The frequency of your newsletter depends on your goals and audience. However, sending it consistently is key. Whether it’s daily, weekly, or monthly, your readers should know when to expect your newsletter.
4. How do I measure the success of my email newsletter?
There are several metrics to track email newsletter success, including open rates, click-through rates, and unsubscribe rates. Analyzing these metrics will help you determine what works and what doesn’t, allowing you to optimize your strategy.
5. How can I make my email newsletter stand out?
To make your email newsletter stand out, you should focus on creating a unique design, offering valuable content, and personalizing it to the reader’s interests. You can also experiment with different formats and call-to-actions.