10 Must-Have Marketing Training Resources for Beginners
Marketing is a crucial aspect of every business. It helps to create brand awareness, attract potential customers, and boost sales. As a beginner in marketing, it’s essential to equip yourself with the latest marketing strategies and techniques. Fortunately, there are numerous marketing training resources available to help you upskill your marketing game. In this article, we highlight ten must-have marketing training resources for beginners.
1. Google Digital Garage
Google Digital Garage is a comprehensive training resource that provides free courses on various aspects of marketing. The platform offers over 100 lessons on topics such as SEO, social media, and content marketing. After completing a course, you’ll receive a digital certificate from Google, which can be added to your resume or online profile.
2. Hubspot Academy
Hubspot Academy is another excellent resource for beginners. It offers free courses and certifications on various elements of inbound marketing, including content creation, email marketing, and lead generation. Upon completion, learners will earn a certification that can be added to their LinkedIn profile.
Coursera is an online learning platform that offers courses from top universities and industry experts. The platform offers a wide range of marketing courses, including digital marketing, social media, and branding. Learners can earn certificates and even degrees from top institutions like the University of Illinois at Urbana-Champaign.
MarketingProfs offers a wide range of marketing resources, including online courses, webinars, podcasts, and guides. It covers topics such as content marketing, email marketing, and social media marketing. The platform also offers a paid subscription that provides access to additional resources and training materials.
5. Moz Academy
Moz Academy provides comprehensive SEO training, including technical SEO, keyword research, and link building. The platform offers both free and paid training courses, and learners can earn a certification upon completion. Moz Academy is ideal for beginners looking to upskill their SEO game.
Lynda.com is an online learning platform that offers courses on various subjects, including marketing. It covers topics such as social media marketing, email marketing, and analytics. Learners have access to thousands of courses, and they can earn certificates after completing a course.
7. Canva Design School
Canva Design School provides design training for marketers looking to enhance their design skills. It offers free online courses on topics such as typography, layout, and color theory. Canva Design School also offers design templates that marketers can use to create professional-looking designs.
Copyblogger provides comprehensive training on content marketing, including content creation, copywriting, and email marketing. The platform offers a wide range of resources, including blogs, ebooks, and webinars. Copyblogger also offers a paid membership that provides access to additional resources and training materials.
9. Social Media Examiner
Social Media Examiner provides comprehensive training on social media marketing. It offers free resources, including a blog, podcast, and webinars. The platform also offers a paid membership program that provides access to additional resources, including courses and certifications.
10. SEMrush Academy
SEMrush Academy provides training on various aspects of digital marketing, including SEO, PPC, and content marketing. It offers free courses and certifications upon completion. SEMrush Academy is an ideal resource for beginners looking to upskill their digital marketing game.
As a beginner in marketing, it’s essential to equip yourself with the latest marketing strategies and techniques. The ten resources highlighted in this article are must-have for beginners looking to upskill their marketing game. It’s important to note that there are numerous other resources available. Therefore, it’s essential to research and find the resources that best fit your needs.
1. Are these resources only suitable for beginners?
No, these resources can also benefit marketers at various levels of expertise. Many of these resources offer advanced courses and certifications.
2. Are these resources free?
Some resources offer free courses and certifications, while others charge a fee for their resources. However, most resources offer a free trial or a limited free version of their courses.
3. Can I access these resources anywhere?
Yes, most of these resources are online-based, allowing you to access them from anywhere with an internet connection.
4. Can I receive a digital certificate upon completion?
Yes, most of these resources offer digital certificates upon completion of a course or certification.
5. How long does it take to complete a course?
The duration of each course varies, but most resources offer self-paced learning, allowing you to complete the course at your convenience.