The Drum Awards for Marketing APAC 2025: Celebrating Excellence
The highly anticipated results of The Drum Awards for Marketing APAC 2025 are finally in! This year, Ikea Singapore emerged as the standout winner, taking home the prestigious Grand Prix award. The award recognizes groundbreaking marketing efforts that influence and inspire audiences across the Asia-Pacific region.
Grand Prix Winner: The Resten Bag
The spotlight shone on The Secret Little Agency for their innovative campaign, ‘The Resten Bag’, created for Ikea Singapore. This clever initiative introduced the Resten Bag, a portable pillow resembling the brand’s iconic Frakta bag. The campaign’s aim was clear: to help sleep-deprived Singaporeans reclaim their rest. By addressing a pressing concern in a productivity-driven culture, this initiative reinforced Ikea’s commitment to wellness and has even won a gold medal in the Design/Brand category.
President’s Award: A Viral Sensation
Mark Phibbs, jury leader from Cisco, awarded the coveted President’s Award to Bursty for their captivating campaign, ‘How one man, on one track, told one story through social media, inspiring millions worldwide.’ The campaign highlighted Nedd Brockmann’s record-breaking feat of running 1,000 miles, livestreamed for 304 continuous hours on TikTok. This extraordinary challenge transformed his journey into a viral sensation, mobilizing nationwide support for homeless Australians and earning accolades in the Social Media category.
Upcoming Celebrations
This year’s APAC ceremony is just the beginning. The Drum Awards for Marketing will continue its global tour with subsequent events, including the EMEA ceremony on June 4 and the Americas on June 12. All ceremonies will be available for viewing live and on-demand through thedrum.com.
2025 Gold Winners at a Glance
Check out the full list of Gold winners from this year’s APAC event below. For a complete directory of Gold, Silver, and Bronze winners, visit the official awards site.
Categories & Notable Winners
Advertising
140th Anniversary of The Hong Kong Jockey Club by VML Hong Kong
Automotive
Unleash the Power Within & Power Unleashed by Shell Helix for Shell Helix.
B2B
HSBC 2025 ASEAN Growth Campaign by Grey Advertising Hong Kong
Charity or Not for Profit
Campaign by Singapore Kindness Movement focusing on social impact.
Content
Forgiveness – A true story that turned national unrest into collective healing by FCB Shout for RHB Banking Group.
Digital Experience
Estée Lauder’s ‘Only Love’ Mini-Series by Essence.
Sustainability and Responsibility
The Great Unwaste by Hopeful Monsters for End Food Waste Australia.
Final Thoughts
The Drum Awards for Marketing APAC not only celebrate remarkable creativity but also highlight the evolving landscape of marketing excellence in the region. As we unmask profound stories and innovative solutions through dedicated campaigns, we set the stage for future marketing legends. Stay tuned for more updates as we witness the next chapters unfold in this exciting arena!
