Get Ready for the 2025 Entertainment Marketing Summit: Exciting New Programming Announced!
The countdown is on for the much-anticipated 2025 Entertainment Marketing Summit, set to dazzle attendees on April 24 in the vibrant city of Los Angeles. It’s time to gear up for a day filled with insightful conversations, innovative strategies, and networking opportunities that can redefine the landscape of entertainment marketing. This year, Variety, in partnership with Deloitte, has unveiled a series of exciting new programming highlights that promise to be nothing short of spectacular.
Renowned Speakers and Panels
Star-Studded Keynote Roundtable
Joining the already impressive lineup is an array of influential figures from the entertainment marketing sphere, including:
- Jennifer Storms, Chief Marketing Officer at NBCUniversal Television & Streaming
- JP Richards, President of Worldwide Marketing, Lionsgate Motion Picture Group
- Martha Morrison, Head of Marketing, Pixar, 20th Century Studios, Walt Disney Animation
- Michelle Hooper, EVP Head of Marketing at Searchlight Pictures
With industry titans like Dwight Caines, President of Domestic Marketing, Universal Pictures, and Christian Parkes, Chief Marketing Officer at Neon, this roundtable promises to ignite meaningful discussions about the future of marketing in entertainment.
Delving into Fan-Favorite Campaigns
Fans eagerly await the insights from Stephanie Gibbons, President of Creative, Strategy, and Digital, FX, and Dawn Yang, Global Head of Entertainment Partnerships at TikTok. Their panel, “The Anatomy of a Fan Favorite Campaign,” will dissect how successful strategies resonate deeply with audiences.
Innovative Discussions on Engagement
Reaching Audiences with Novel Strategies
Gayle Troberman, Executive Marketing Advisor at iHeartMedia, will team up with China Widener, Vice Chair of the US Technology, Media, and Telecommunications Industry leader at Deloitte, to explore new avenues for audience engagement in today’s fast-paced world.
Exploring the Bravosphere
The “Business of Bravo: How Brands Tap into the Bravosphere” panel will feature Alison Levin, President of Advertising & Partnerships at NBCUniversal, alongside Dorit Kemsley from “The Real Housewives of Beverly Hills.” This engaging discussion will illustrate how brands can effectively connect with loyal fandoms across diverse platforms.
Reality Stars and Content Creators Take the Stage
Even reality power couple Heidi Montag and Spencer Pratt will share their journey on how they conquered social media to enhance their brand presence across music and entertainment.
Key Panels You Can’t Miss
Master Class in World-Building
Moderated by Rohith Nandagiri, Managing Director at Deloitte Consulting LLP, this panel, “Master Class in World-Building – The Force of the Entertainment Franchise,” promises to delve into the intricacies of creating immersive worlds that captivate audiences.
Additional Highlights
- New strategies for boosting box office revenue will be at the forefront of discussions with David Croyé, CEO of JustWatch.
- Darren Abbott, Chief Brand Officer at Hallmark, and Kristine Segrist, VP, Global Head of Consumer Marketing at Canva, will convene for “The Right Stuff – Impact Marketing Roundtable.”
Gamers Shaping the Creator Economy
Join Jarell Thompson, VP of Gaming at Havas Play and Angelique Hernandez, VP, Portfolio Lead at Havas Play, as they explore the transformative impact gamers have on the creator economy in “From Players to Creators.”
Building Broad Audiences for Sports Programming
Don’t miss Jo Fox, SVP of Marketing at ESPN, and Adam Deutsch, Managing Director at Deloitte Consulting LLP, as they discuss strategies to broaden audience reach in sports.
A Vision for the Future of Entertainment
As Doug Van Dyke, Vice Chair at Deloitte LLP, eloquently puts it, “To thrive in today’s entertainment landscape, the industry must embrace innovation and adaptability.” The Entertainment Marketing Summit serves as a crucial forum for exploring these pivotal shifts and connecting industry leaders with emerging ideas and strategies.
Networking and More!
Attendees can rejuvenate at the Pinterest Premiere Café, a perfect spot for coffee and networking throughout the day.
Hear from Creative Minds
Additionally, anticipate a keynote conversation featuring Issa Rae, Founder & CEO of HOORAE, where she, alongside her team, will share profound insights into modern marketing techniques and storytelling.
Don’t Miss Out!
Spaces are filling up quickly, so be sure to secure your spot for this signature event! Register today and embark on a journey that could redefine your understanding of entertainment marketing: Register Here.
Join us at the 2025 Entertainment Marketing Summit — where brilliance in marketing meets the enchantment of entertainment!
