2025 Rally® Awards™: Celebrating the Trailblazers of Recruitment Marketing and Employer Branding!
BOSTON, May 19, 2025 /PRNewswire-PRWeb/ – Rally® Recruitment Marketing proudly unveils the winners of the esteemed 2025 Rally® Awards™, a global accolade recognizing excellence in Recruitment Marketing and Employer Branding. This vibrant event celebrates the innovators propelling talent acquisition into a new era—one driven by strategic insights and meaningful engagement.
Leading the Way in Talent Attraction
This year’s Rally Awards witnessed a record-breaking influx of submissions, highlighting the pivotal role of Recruitment Marketing and Employer Branding professionals in the quest for top-tier talent. Diverse contenders, from nimble start-ups to sprawling global firms, are investing boldly in the people, technologies, and strategies that enhance brand awareness and influence candidate perceptions.
Transforming Recruitment with Data and Storytelling
“Recruitment Marketing has evolved into a crucial strategy for engaging the right candidates in a fiercely competitive landscape,” stated Lori Sylvia, the visionary Founder & CEO of Rally. “This year’s honored professionals demonstrate mastery in leveraging data and storytelling to elevate their employer brands, fostering deeper connections with talent that produce tangible results. Their efforts extend beyond mere role fulfillment; they cultivate culture, bolster reputation, and drive sustainable business success.” Congratulations to the esteemed winners of the 2025 Rally Awards!
Spotlighting Rising Stars
Among 2025’s standout stars are Sherri Hamilton from Baylor Scott & White Health and Raven Hazlett of Eaton, both lauded as Rising Stars in Recruitment Marketing. Additionally, Kristin Oravec from Eaton emerged as the Recruitment Marketer of the Year. Their achievements reflect an industry-wide shift where organizations are increasingly forming dedicated teams to lead the charge in Recruitment Marketing and Employer Branding.
A New Era for Solution Providers
In a groundbreaking move, the 2025 Rally Awards honored solution providers for the first time, featuring categories such as Best Agency Partner, awarded to exaqueo, and Best Technology Partner, awarded to Phenom. These new recognitions underscore the significance of collaborations that empower in-house Recruitment Marketing teams to scale their initiatives and innovate.
The Judging Process: Excellence Recognized
Winners were evaluated by an esteemed panel of 22 judges—acclaimed leaders within the Rally community. Each judge brings a wealth of expertise in employer branding, social recruiting, content strategy, and marketing analytics. Submissions were rigorously assessed based on their strategy, creativity, execution, and overall business impact.
Celebrating the Best of the Best: 2025 Rally Award Winners
Here’s a glimpse of the remarkable winners spanning various categories:
Best Employer Brand Video
1st Place: ATB Financial — “More Than Work Campaign”
2nd Place: Westpac Group — “For Uncommon Minds”
3rd Place: CBRE — “EVP Manifesto Video”
Best Use of Employee Generated Content
Winner: ADT — “Heroes Behind the Octagon: Celebrating ADT’s 150th Birthday”
Best Recruitment Marketing Campaign (Small Team)
Winner: Ingredion — “Celebrating Recruitment Marketing Excellence”
Insights from Award Winners
Awardees shared their gratitude, emphasizing the essential role of teamwork and leadership in advancing employer branding and recruitment marketing as key organizational priorities. Kayla Branham, Sr. Manager at ADT, expressed, “These wins are a testament to our dedication to showcasing authentic stories that connect with talent.”
Rally Awards: Shaping the Future of Recruitment Marketing
Reflecting on the significance of these awards, Susan LaMotte, Founder of exaqueo, remarked, “This recognition illustrates our commitment to not only our clients but also to fostering a collaborative environment that drives measurable brand success.”
About the Rally® Awards™
The Rally® Awards™ is a premier, peer-reviewed competition that acknowledges exemplary practices in recruitment marketing and employer branding strategy. Created by Rally® Recruitment Marketing, the awards aim to spotlight those who are revolutionizing how employers attract and engage top talent.
Join the Movement
As we celebrate the winners, we recognize the ongoing evolution within the industry. The strategies and insights shared during this event will surely shape the future of recruitment marketing. Interested in learning more? Explore how you can elevate your own recruitment strategies at the Rally Recruitment Marketing website.
