Discover the Hottest Summer Fashion Brands You Need to Know
Summer is upon us, bringing with it a wave of vibrant fashion trends—from whimsical beachwear to nostalgic ’90s silhouettes. New York’s streets are alive with style, showcasing an exciting blend of vintage allure and innovative designs. This season, three emerging fashion brands have captured our attention: Ossou, Made Some Sportswear, and Emily Dawn Long. Each brand offers a unique twist on quintessential summer styles, perfect for those looking to elevate their wardrobe.
Made Some Sportswear
A Fresh Take on Vintage-Inspired Sportswear
Founded in 2020 by Madelyn Somers, Made Some Sportswear is redefining vacation style with a delightful marriage of nostalgia and modernity. Drawing inspiration from souvenir aesthetics, Somers initially launched her brand with vintage-style graphic tees and keychains. "I was inspired by my travels and ’70s vacation style," she recalls, highlighting a playful approach towards reminiscing summer adventures.
Image: A look from Made Some Sportswear. Courtesy of Made Some Sportswear
Recently, the brand has expanded its offerings to include stylish surf-inspired board shorts and vintage graphics on a range of casual wear. The introduction of two-tone cotton tank tops and unique garment-dyed T-shirts celebrates various global cultures while remaining fashion-forward.
Somers emphasizes her commitment to slow fashion—each piece is meticulously crafted in Los Angeles using materials sourced from Japan. Shoppers can enjoy a curated selection available at retailers such as ByGeorge and Lisa Says Gah, with prices spanning from $6 souvenirs to $275 statement pieces.
Emily Dawn Long
A Craft of Whimsical Wearables
Launched in 2019, Emily Dawn Long’s eponymous label quickly grew a cult following for its vegetable-dyed and hand-crocheted creations. Known for her iconic "A Hat Named Wanda," famously worn by Kendrick Lamar, Long proves that every piece tells a story.
Image: A look from Emily Dawn Long. Courtesy of Emily Dawn Long
What began as a personal pursuit of design for friends has blossomed into a comprehensive collection featuring everything from elegant tank tops to cheeky vintage-inspired skirts. Each piece reflects her ethos of crafting thoughtful, wearable art.
Her upcoming fall collection is set to blend novelty with sensuality, featuring items such as the “Take Off Your Clothes” reversible tees and hand-knit garments adorned with whimsical designs. Deeply connected with her customer base, Long’s studio has transformed into a “mini store,” inviting visitors to engage with her creative process, emphasizing the notion that “my pieces are thoughtful and made with purpose."
Ossou
Elevating the Denim Experience
In the realm of modern denim, Ossou stands out as a fresh and luxurious option. Launched this month by Nina Khosla and Talia Shuvalov, the brand’s mission is clear: to elevate the foundation of contemporary wardrobes with exquisite fabric and intricate designs.
Image: A look from Ossou. Courtesy of Ossou
With a solid foundation in Los Angeles, Ossou’s debut collection features Japanese yarn-dyed denim in earthy tones and sophisticated washes. From chic trucker jackets to sleek high-rise jeans, their designs are tailored yet imbued with everyday wearability, appealing to those who value both style and comfort.
Khosla and Shuvalov emphasize that their collection is built on timelessness and durability, ensuring each piece transcends seasonal trends. As they plan to expand into knitwear and shirting, their vision remains focused on luxury that endures.
Conclusion
As summer unfolds, Ossou, Made Some Sportswear, and Emily Dawn Long embody the spirit of contemporary fashion—each brand offering uniquely designed pieces that resonate with today’s style-savvy consumer. Embrace the season by exploring these innovative labels, and elevate your wardrobe with their exceptional craftsmanship and creativity.
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