4Hoteliers Global eNewsletter: June 30, 2025 Edition

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A Snapshot of June 30, 2025: Key Trends in Hospitality and Tourism

The world of hospitality is ever-evolving, and the latest eNewsletter from 4Hoteliers brings to light some exciting developments in the industry. Below, we delve into significant updates that are reshaping the landscape and creating new opportunities for stakeholders.

Branded Residences in Asia: A Soaring Market

Branded residences are on the rise, reaching an all-time high in Asia. Vietnam is set to lead, with projections indicating that one out of every four branded residence units will be in this emerging market—marking it as the region’s largest pipeline.

  • The current pipeline’s worth is a staggering USD 30.7 billion, comprising 38,893 units across 178 projects.
  • Thailand commands 18% of the market share, while the Philippines and South Korea follow with 12% and 11%, respectively.

Orient Express: Making Waves with Corinthian

In a groundbreaking move, Orient Express has celebrated the float-out of Corinthian. This pivotal milestone not only underscores technical advancements but also marks a critical point in their program timeline.

Saudi Arabia’s Aseer Region: A New Tourism Hub

The Aseer Region in Saudi Arabia is gaining traction as it strengthens its presence in the tourism arena. Recently, the Aseer Region Development Authority (ASDA) joined the Pacific Asia Travel Association (PATA) as its newest member, enhancing its potential as a prime destination.

voco by IHG’s Canadian Expansion

In a significant expansion move, voco by IHG has made its Canadian debut with three new signings. Following a record year of development, voco hotels is pushing forward with both new-build and conversion properties across Canada.

Highlight Article: Sustainability’s Impact on Hospitality

Bridging the Gap in Hospitality Transactions

In our highlighted article, Bridging the Gap – Growing Evidence of Sustainability’s Impact on Hospitality Transactions and Business Resilience, we explore how sustainability is becoming a vital pillar in real estate investments.

Research indicates that despite the growing evidence pointing towards sustainability as a key factor in risk mitigation and opportunity creation, investors in the APAC region often undervalue its significance during hotel transactions.

This raises critical questions about:

  • What influences capital allocation towards sustainable ventures?
  • How might sustainability impact property valuation?
  • What strategies are stakeholders adopting to address these concerns?

Navigating Politics and Reputation

In another significant piece, Navigating Unpopular Changes: When Politics Harm Your Reputation, we discuss how recent political shifts are impacting businesses. Companies have had to adapt unexpectedly to changes, with some facing reputational harm as a result.

In Case You Missed It

For further reading, don’t miss our roundup of other notable updates:


These insights from 4Hoteliers serve as a reminder that staying informed is crucial in an ever-changing industry. As we move forward, the importance of sustainability, strategic investments, and town-and-gown relationships will be paramount for success.

For more news and updates, visit 4Hoteliers.

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