5 Brands with Special Edition Pride Drinks to Celebrate Love and Inclusion
As June rolls in, bringing with it a flurry of rainbows in our social feeds and storefronts, it’s crucial to discern between brands that genuinely celebrate Pride and those that simply seek to cash in on it. As a queer woman, I’ve cultivated a keen sensitivity to the subtle differences that mark authentic inclusivity from opportunistic marketing.
This year, I set out to spotlight beverage brands that truly honor Pride by going beyond a rainbow label or token inclusivity claims. To make my list, a drink had to be a limited-edition release for 2025, not just a recycled campaign, and anchored in real contributions: meaningful donations to LGBTQ+ causes, genuine queer ownership or leadership, and sustained support that outlasts the month-long marketing frenzy.
In essence, these selections represent drinks that not only taste good but also make you feel good because they are actively doing good. Let’s toast to your most celebratory Pride Month yet with these standout beverages:
1. Fierce & Kind Spirits – Straight (Gay) Bourbon & Queer American Vodka
What is Fierce & Kind?
This minority- and woman-founded spirits company hails from Southern California and carries a mission as bold as its name.
What kind of drink do they offer?
A duo of limited-edition Pride bottles: “Straight (Gay) Bourbon” and “Queer American Vodka.”
Is it a limited edition or staple offering?
This is a limited-edition offering, available through June or until sold out.
Who would enjoy it?
Those who prefer their spirits neat and their messaging unapologetically loud, as well as anyone eager to support brands that align their values with their profit margins.
Why it’s worth your money:
A remarkable 25% of proceeds goes directly to LGBTQ+ community centers in the brand’s home region. With strong design, clean spirits, and unmistakable intention, this is one drink that makes a difference.
2. Ostrichized – “No Shade” AF Beer
What is Ostrichized?
This small-batch, woman- and queer-led brewery from Minnesota puts community first with alcohol-free brews.
What kind of drink do they offer?
“No Shade,” a tropical-flavored alcohol-free beer infused with notes of mango, peach, and lemon.
Is it a limited edition or staple offering?
This is a limited-edition release specifically for Pride Month 2025.
Who would enjoy it?
Sober individuals, the sober-curious, or anyone who values genuinely inclusive offerings in their cooler.
Why it’s worth your money:
This isn’t merely a rainbow label on a legacy lager. It’s crafted by queer women and proceeds support inclusive brewing programs and community entrepreneurship.
3. EFFEN Vodka – Pride 365 Bottle
What is EFFEN Vodka?
Known for its premium, smooth taste and striking branding, EFFEN Vodka stands out in the spirits market.
What kind of drink do they offer?
Introducing the “Pride 365,” adorned with a stunning design by Sam Kirk that celebrates self-expression and diversity.
Is it a limited edition or staple offering?
Initially a limited-edition release, it has now become a permanent fixture.
Who would enjoy it?
Vodka enthusiasts searching for a high-quality spirit that blends seamlessly with a cause.
Why it’s worth your money:
With each limited-edition Pride bottle sold, EFFEN donates $1 to Outfest, an organization committed to advancing LGBTQ+ equality through film storytelling.
4. Shake Shack – Pride Shake 2025
What is Shake Shack?
This beloved burger joint, with locations across the US and UK, is renowned for its community engagement and tasty seasonal offerings.
What kind of drink do they offer?
The Pride Shake 2025, a delightful blend of vanilla custard and crushed shortbread, topped with whipped cream, strawberry glaze, and rainbow sprinkles.
Is it a limited edition or staple offering?
This is a limited-edition shake, available from May 23rd to July 7th in the UK.
Who would enjoy it?
Anyone with a sweet tooth eager to support LGBTQ+ initiatives or simply in search of an extravagant ‘pink drink’ experience.
Why it’s worth your money:
For every Pride Shake sold in the UK, £1 is donated to local LGBTQ+ charities, including Not A Phase, Oxford Pride, Pride Cymru, The Kite Trust, and Birmingham LGBT.
5. Gentleman Farmer Wines – 2022 Pride Red Wine
What is Gentleman Farmer Wines?
A gay-owned Napa Valley winery melding traditional winemaking with a contemporary approach.
What kind of drink do they offer?
The 2022 Pride Red Wine, a limited-edition release to honor Pride Month 2025.
Is it a limited edition or staple offering?
This is a limited-edition release crafted for Pride Month 2025.
Who would enjoy it?
Wine enthusiasts who appreciate expertly crafted red wines and wish to bolster LGBTQ+ representation in the wine sector.
Why it’s worth your money:
Proceeds from the Pride Red Wine directly support LGBTQ+ organizations, ensuring that your purchase contributes to meaningful causes.
