As the Vice President of Search Experience at Google and the co-creator of some of its most groundbreaking products, Rajan Patel is no stranger to the art of pitching ideas. His expertise is forged from his experiences launching game-changers like Google Lens, a tool that has transformed the way users seek information by snapping a photo. Today, it boasts an impressive 25 billion search queries per month and has recently introduced an innovative update called “AI Mode,” providing users with AI-driven responses linked to their photo searches.
Before Patel could share these transformative ideas with the world, he had to master the fine art of pitching. Whether you’re launching tech products or presenting ideas to upper management, the challenge of getting your voice heard is universal. In an enlightening interview with Business Insider, Patel shared his top five strategies for effectively pitching to management.
1. Understand the Problems Around You
Patel emphasizes that true innovation begins with a deep understanding of the challenges facing your colleagues and industry. It’s essential to stay plugged into your work environment and industry trends. As Patel stated, “You have to be able to absorb information from all around, not just your company.” This insight should be woven into the ideas you develop, as tackling real problems resonates more effectively with stakeholders.
For instance, envisioning features like voice search on mobile devices is born from recognizing these everyday challenges. The more you learn and listen, the better equipped you’ll be to formulate impactful ideas.
2. Know Your Manager’s Priorities
Once you’re attuned to the needs of your colleagues and industry, it’s vital to understand what your manager prioritizes. Patel highlights the importance of framing your ideas to align with what matters most to them. “Understand what problems your manager is looking to solve,” he urges.
This requires insight into whether your manager is focused on areas like growth, cost reduction, or innovation. Furthermore, using the same language as your manager during your pitch builds a more compelling case.
3. Do Your Research
Patel advises that every pitch should strive to be an easy “yes.” This means thoroughly evaluating the cost and feasibility of your proposal. Providing insights into potential resource allocation, project reprioritization, or trade-offs is essential. “Convince them that tradeoffs are worthwhile,” Patel suggests.
Support your pitch with data, such as results from a preliminary test or research findings. Presenting new, relevant information can tip the scales in your favor.
4. Get Feedback from Others
Before you step into the pitch, seek feedback from colleagues that your manager respects. This proactive approach can lend your ideas more credibility. Patel notes how invaluable it is to leverage the expertise of those around you: “One of the cool things about getting to work at Google is there’s so many brilliant people here doing incredible things.”
Utilizing insights gathered from your network can significantly strengthen your pitch. Apply the feedback to refine and enhance your proposal.
5. Chase Your Passions
Patel encourages professionals to pursue work that ignites their passions. While some entrepreneurs opt for the startup route, Patel favored driving innovation within Google. He believes, “You will do really great work if you do work in an area that you’re super passionate about.”
This principle extends to educational choices, too. Selecting areas that genuinely interest you will increase your likelihood of success, making your work feel less like a chore and more like a fulfilling journey.
In a world brimming with ideas, mastering the art of pitching is key to turning those ideas into reality. By following Patel’s strategies, you’ll be on your way to making impactful contributions within your organization.
