Transform Your Marketing Operations with 6sense’s Intelligent Workflows
In the ever-evolving landscape of B2B marketing, efficiency and precision are paramount. 6sense is stepping up to the plate with its latest innovation: Intelligent Workflows. This remarkable tool is designed to seamlessly blend Audience and Data workflows, providing marketing and sales teams with the ultimate solution for centralizing omnichannel engagement and data management.
Empowering Go-to-Market Teams
With Intelligent Workflows, go-to-market teams can harness the power of a unified, data-driven approach that promises to elevate campaign performance. By centralizing campaign orchestration and enriching data, Intelligent Workflows empowers B2B companies to exploit AI-driven insights that guide contacts into their optimal channels based on intent and buying stages. This results in a firm foundation for sales teams to engage the right accounts with tailored messaging across multiple platforms—all from a single, centralized hub.
The Problem with Disparate Tools
In a world where B2B sales and marketing teams often juggle numerous fragmented tools, they face significant challenges: outdated audience data, siloed campaign execution, and inflexible buyer journeys that fail to adapt to shifting buyer behaviors and intent signals.
“Marketing teams are struggling with orchestration because of fragmented tools that create data silos and complicate campaign execution,” explains Kyle Skibbe, Vice President of Product Management at 6sense. “Intelligent Workflows solves this by merging data management and omnichannel engagement into a consolidated canvas, enabling highly efficient, targeted campaigns that drive measurable results.”
Streamlined Engagement with Audience and Data Workflows
With Audience Workflows, marketers can navigate a unified interface that simplifies omnichannel engagement across multiple platforms, including display, social media, email, Sales Engagement Platforms (SEPs), Customer Relationship Management (CRM) systems, and marketing automation platforms. Meanwhile, Data Workflows enhance CRM and marketing automation systems with high-quality firmographic, technographic, and predictive data, allowing for better decision-making and strategy execution.
Key Features and Benefits of Intelligent Workflows
Intelligent Workflows comes equipped with several pre-configured, out-of-the-box features, including:
- Re-engaging Dormant Audiences
- Accelerating Deals
- Full-Funnel Engagement
These features enable marketers to hit the ground running and start generating leads almost immediately. “At 6sense, we are building the platform for B2B companies to identify, engage and convert potential buyers using data and advanced AI technology,” remarks Jerome Levadoux, Chief Product Officer at 6sense. “With the launch of Intelligent Workflows, we’re reducing the complexity that often hinders fragmented campaigns and providing go-to-market teams with greater control and visibility over a dynamic process.”
Seamless Integration and Positive Pilot Feedback
Current subscribers of the 6sense Platform can access Intelligent Workflows, while Sales Intelligence subscribers enjoy the added benefits of Data Workflows. This groundbreaking solution integrates effortlessly with major CRM platforms such as Salesforce and HubSpot, marketing automation software like Marketo and Eloqua, as well as popular sales engagement platforms such as Salesloft and Outreach.
Feedback from beta customers has been overwhelmingly positive, with Skibbe noting that insights gained have led to the addition of various new templates. “This feedback reflects our customers’ needs, and it’s always exciting when beta testing leads to even more value,” Skibbe states.
One standout participant, Alexander Weihmann from Higher Logic, shared notable results, saying: “We saved each SDR at least 45 minutes per account by automating workflows for contact purchases, eliminating the manual hassle of searching for the right contacts.”
Accelerate Your Campaigns Today
Are you ready to supercharge your marketing efforts? Explore pre-built plays available with Intelligent Workflows today and transform your campaigns into results-driven powerhouses!
In conclusion, 6sense’s Intelligent Workflows herald a new horizon in marketing operations efficiency. Embrace this innovative tool, and watch your engagement and conversion rates soar to new heights!
