Introducing Carol Brunner: The Visionary Behind ISPA’s Marketing Success
Meet Carol Brunner, the dynamic marketing manager for the International Sleep Products Association (ISPA). With a career spanning over multiple prestigious organizations, Carol’s journey reflects a passionate commitment to enhancing the voice of sleep product professionals across the globe.
Before joining ISPA, Carol gathered invaluable experience from notable organizations including the Fiber Broadband Association, Intuit, and the U.S. News & World Report. This diverse background equips her with a unique perspective on collaborative marketing strategies, making her a key player in the evolving landscape of the sleep industry. Besides her professional endeavors, she shares a rich personal life filled with adventures around the globe, thanks to her time in Brussels as the spouse of a retired Navy pilot. From the serene landscapes of Chiang Mai, Thailand, to the historical richness of St. Andrews, Scotland, Carol finds inspiration everywhere. In her leisure, you might find her cultivating her garden, engaging in Pilates, or challenging friends to a lively game of pickleball.
Understanding Carol’s Role at ISPA
In her own words: “I manage ISPA member communications, which includes the ISPA Insider, news releases, and member alerts. My role also extends to ISPA conference marketing for both members and nonmembers around the world. Additionally, I create an internal newsletter to keep our staff connected and informed about ISPA news, operations, and events.” Carol’s passion for her work shines through in every aspect of her role.
What Inspired Carol to Join ISPA?
Carol shares: “Having worked at a trade association in Washington D.C., I understand the importance of a unified voice on critical legislative issues. At ISPA, I have the chance to explore the business side of an industry I previously only knew as a consumer. The opportunity to contribute to meaningful projects, collaborate with talented colleagues, and enjoy my scenic commute along the Potomac River was too good to resist.” It’s clear that for Carol, it’s not just a job—it’s a passion.
Unveiling ISPA’s Hidden Gems
What might surprise you about ISPA? “ISPA boasts a team of long-term staff members, which speaks volumes about our leadership’s commitment. Additionally, our marketing team genuinely values feedback. We want to hear from our members: How can we enhance your experience? Are your expectations being met? Your input is crucial in shaping ISPA into a more enriching organization for everyone.” This open communication is what sets ISPA apart.
The Joys of Working with ISPA
Carol reflects on her favorite moments: “One of my most fulfilling experiences comes during the final day—sometimes even the last hour—of an ISPA conference. Seeing everything run smoothly, listening to attendees sharing insights, and witnessing the joy of reconnection is electrifying. The palpable buzz in the air signifies that all of our hard work has indeed paid off, leaving a sense of satisfaction that is truly rewarding.” It’s in these moments that the impact of teamwork becomes evident.
Carol’s Cultural Escapades
What media has captured Carol’s interest recently? “Last October, I tackled ‘Elon Musk’ by Walter Isaacson. It provided profound insights into our current world and how Musk operates in business. More recently, I enjoyed the Broadway play ‘Hell’s Kitchen,’ inspired by Alicia Keys. The performances brought immense joy and inspiration, and if you have a chance to visit New York City, I highly recommend it!” Her taste in entertainment reflects her diverse interests and appreciation for stories that inspire.
For those curious to know more, discover more about the ISPA staff members and how they are shaping the future of the sleep industry.
