AWISEE.com Expands Globally: Tapping into the Booming US Market
US influencer marketing is set to exceed $10 billion in 2025, according to Emarketer. Initially anticipated to grow by 16% in 2024, recent estimates reveal an impressive surge of 23.7% in the US market. These figures highlight the substantial investment brands are making in influencer collaborations, underscoring the necessity for businesses to craft strategic and impactful social media campaigns.
AWISEE is perfectly positioned to capitalize on these evolving marketing dynamics, announcing its ambitious global expansion with a keen focus on the burgeoning US market. The agency is expertly linking American brands with premier influencers both domestically and internationally.
Leading the Charge in Influencer Marketing Strategies
“As influencer marketing budgets continue to grow, brands need smarter, more sustainable strategies,” says Andrea Noureddine, Influencer Marketing Coordinator at AWISEE. “We ensure that our clients aren’t just following trends but setting them—by diversifying their influencer partnerships, optimizing campaigns, and driving measurable business growth.” This strategic expansion underscores AWISEE’s commitment to being a trailblazer in KOL (Key Opinion Leader) and influencer marketing.
Embracing a Multi-Platform Approach in Influencer Marketing
With TikTok emerging as the dominant force in influencer marketing due to its robust algorithm and engaging short-form content, it’s vital for brands to explore multi-platform strategies. The landscape is shifting, particularly with TikTok’s regulatory uncertainties in the US, highlighted by its brief shutdown in January 2025.
According to Andrea, “AWISEE is deeply committed to helping brands move beyond TikTok. While it simplifies campaign creation and influencer collaboration, it’s essential to engage on Instagram, YouTube, Facebook, Twitch, and other emerging platforms.” This diverse approach is crucial for several reasons:
- **Maintain audience engagement** even amidst changing platform policies.
- **Reach different demographics** by utilizing varied content formats.
- **Maximize visibility** through collaboration with influencers across diverse social media platforms.
One key player repositioning itself for influencer marketing success is YouTube, especially with its recent revamp of its BrandConnect influencer marketing hub.
The revamped platform offers a **central hub for advertisers** to manage creator collaborations, integration with Google Ads for analytics, and improved asset linking, making it easier for brands to connect with influencers and assess campaign effectiveness.
How AWISEE is Leading Global Expansion
In an era where influencer marketing transforms digital advertising, AWISEE is scaling its operations to keep brands ahead. According to Andrea, the agency’s expansion is not merely about entering new markets but about equipping brands to establish a presence across varied regions and platforms.
Entering New Markets
Founded in 2018, AWISEE initially focused on the European market but has quickly diversified its reach to North America, Latin America, and Asia. This strategic expansion is pivotal for brands seeking local connections, allowing them to collaborate with regional influencers effectively. Once established locally, AWISEE then supports brands in leveraging its global partnerships to extend their reach beyond regional borders.
Diversifying Platform Strategies
The uncertainty surrounding TikTok serves as a crucial reminder for brands to broaden their promotional horizons. AWISEE’s database of influencers spans Instagram, YouTube, Facebook, and other emerging platforms, ensuring brands minimize risks associated with policy changes while tapping into new audience segments with relevant content.
Building a Global Team
To effectively support its international operations, AWISEE is on the lookout for top talent across the globe—from influencer managers to digital strategists. This strategic hiring ensures that brands benefit from influencer marketing strategies tailored to regional dynamics and cutting-edge trends.
“As we expand our influencer marketing services, we’re excited to welcome more global talent,” says Gustav, CEO of AWISEE.
Interested in joining the exciting world of AWISEE? Check out available jobs here.
Future-Proofing Influencer Marketing Strategies
The rapidly evolving social media landscape demands that brands adopt flexible, data-driven strategies that can seamlessly adapt to shifts in regulations, algorithms, and audience behavior. AWISEE equips its clients to thrive in this dynamic environment:
- **Real-time data analytics** to refine influencer relationships and campaign strategies.
- **Social media trend monitoring** to keep marketing efforts relevant and engaging.
- **Exploring new platforms** and establishing fresh influencer partnerships to diversify content and audience reach.
- **Fostering long-term relationships** between brands and influencers that align with their core values.
“Influencer marketing transcends mere trend-chasing; enduring relationships and a stable online presence are crucial for achieving real results,” Andrea asserts. “By embracing a global perspective and utilizing multi-platform influencer marketing, we are future-proofing our clients’ strategies and keeping their audiences engaged, regardless of digital shifts.”
In this fast-paced landscape, AWISEE isn’t merely adapting to change—they’re leading the charge.
Contact:
Jerina Kyle Cadeliña
[email protected]
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