Crossroads Collective Food Hall Set to Close: A Farewell to Milwaukee’s Culinary Cornerstone
It’s with a heavy heart that we announce the closing of Crossroads Collective, Milwaukee’s pioneering food hall, on May 8. Located at 2238 N. Farwell Ave., this culinary hub has offered a vibrant dining experience to both locals and visitors since its grand opening in 2018.
A Legacy of Flavor and Community
In a heartfelt message shared on social media, the collective expressed its gratitude: “Since opening, we’ve had the honor of hosting passionate vendors, welcoming thousands of guests, and helping launch businesses that have gone on to grow in big ways. The energy and creativity of this corner of the East Side has always come from the people, and we’re proud to have been a part of it.”
As Milwaukee’s first food hall, Crossroads Collective has been a fertile ground for burgeoning culinary talent. The 7,000 square-foot venue operated as an incubator for small food businesses, contributing significantly to the local food scene. Home to several renowned establishments such as Heaven’s Table BBQ, Ruta’s, and Egg & Flour Pasta Bar, many vendors have transitioned to their own brick-and-mortar locations, testament to the hall’s role as a launchpad for success.
The Current Lineup of Culinary Delights
At the time of closing, Crossroads Collective was home to an exciting mix of vendors, including:
- Temple Goddess + Adonis Burger Co.
- Awi Sushi
- Scratch Ice Cream
- Capybara Cafe
These purveyors brought a wide range of flavors, ensuring there was something for every palate. The central bar, The Pharmacy, provided a lively space for guests to relax and socialize, enhancing the overall community vibe.
A Farewell Marked by Festival Celebration
The collective will remain open through the Milwaukee Film Festival, running from April 24 to May 8. This timing offers a bittersweet opportunity for fans to experience the food hall one last time during this celebrated event.
For those looking to catch a bite before its doors close, you’ll want to make your way to Crossroads Collective soon. Don’t forget to check out our guide on where to eat near the Downer and Oriental theaters during the Milwaukee Film Festival.
The Future of the Space
While the announcement of Crossroads Collective’s closure marks the end of an era, there are bright prospects ahead. The collective hinted at upcoming plans, stating that “it’s time to pass the torch to a local restaurant expanding into the space,” a move that embodies the spirit of Crossroads—nurturing small businesses and fostering community growth.
Navigating Challenges in the Food Scene
This closure follows a challenging period for many local establishments. Last fall, neighboring businesses faced significant declines in foot traffic and sales due to construction projects that affected parking and accessibility, highlighting the unpredictable nature of the culinary landscape.
In a recent update, Crossroads Collective even walled off a section that previously housed three food vendors, indicating the financial strain reported by operators in the neighborhood.
Reflecting on the Journey
The closure of Crossroads Collective, just months after the North Avenue Market’s similar announcement, underscores the challenges currently faced by food halls and the resilience of Milwaukee’s dining scene.
As we bid farewell to this beloved establishment, we celebrate the countless memories, flavors, and the vibrant spirit it has brought to the East Side. While Crossroads may close, its legacy lives on in the hearts (and tastebuds) of Milwaukee’s food lovers.
