Flock and Rally Strengthens Leadership with New Vice President of Strategy
Exciting news in Columbia’s marketing landscape! Flock and Rally, a dynamic women-owned marketing and communications agency, is on the rise with the recent addition of Olivia Hyatt as its new Vice President of Strategy.
Introducing Olivia Hyatt: A Marketing Powerhouse
Bringing over 12 years of extensive experience, Hyatt is a formidable force in media and marketing leadership. Her career journey spans various roles in agencies, media vendors, and corporate environments, making her a unique asset to Flock and Rally.
“Olivia is an exceptional talent with a rare, 360-degree view of the media and marketing landscape,” says CEO Merritt McNeely. “Her ability to integrate traditional and digital strategies while maintaining a client-first approach will undoubtedly drive measurable impact for our clients.”
Driving Strategy and Growth
In her new role, Hyatt will oversee the award-winning paid, owned, and earned media departments. Her primary focus will be on crafting data-informed integrated strategies aimed at helping clients achieve their business goals. As a key member of the executive leadership team, she will work collaboratively across all departments of Flock and Rally, propelling the agency’s growth.
A Stellar Background
Hyatt is a proud alumna of the University of South Carolina and boasts an impressive track record, having held prominent positions at notable organizations like WACH FOX TV, Buonasera Media, and La-Z-Boy Southeast. At La-Z-Boy, she played a crucial role in managing digital advertising, leading a content creation team, and overseeing sales lead generation platforms—all while engaging in strategic marketing discussions with prominent corporate stakeholders.
Proven Success Across Industries
Her portfolio includes managing national media campaigns and executing complex, cross-platform initiatives across diverse sectors such as education, healthcare, retail, government, and hospitality. She holds certifications from Google, HubSpot, and IMPACT+ Content Management, and is proficient in an array of digital marketing tools, including:
- Programmatic Demand-Side Platforms (DSPs)
- Paid Social Channels
- Video and Audio Streaming Services
Commitment to Client Relationships
Hyatt reflects, “In every role I’ve held, I’ve remained focused on building strong client relationships and delivering strategies that meet real business goals. Joining the incredibly talented team at Flock and Rally is both an exciting next step and an inspiring opportunity to continue making an impact.”
A Leader Beyond Marketing
Beyond her professional achievements, Hyatt is actively involved in her community. She has facilitated multi-million-dollar media campaigns, negotiated high-profile sponsorships, and spoken at various industry conferences. As a past chair of the University of South Carolina’s Hospitality, Retail, and Sport Management Alumni Society Board, she remains dedicated to giving back. Her commitment extends to the Junior League of Columbia and several Midlands nonprofit organizations, including March of Dimes of South Carolina, Historic Columbia, and JDRF Midlands.
Conclusion: An Exciting New Chapter
Flock and Rally’s strategic growth with the addition of Olivia Hyatt is not just a crucial investment in leadership but also a promising step towards creating impactful marketing solutions for its diverse clientele. As the agency continues to elevate its offerings, the marketing world is keenly watching this new chapter unfold!
For more insights on the marketing landscape and agency updates, stay tuned, and check out these related articles:
- Columbia Communications Firm Names New CEO with C-Suite Transition
- Boutique Marketing Agency Acquires Cayce-Based Carolina Letterpress
Are you ready to see how Flock and Rally leverages the expertise of its new leadership? We sure are!
