Get Charged Up: Apple’s Beats Charging Cables Make Their Debut in India
In an exciting move for tech enthusiasts, Apple’s Beats has officially launched a vibrant range of charging cables tailored to meet the diverse needs of users—from leisure seekers at home to busy commuters on the go. This fresh product lineup promises not only functionality but also a burst of style and sustainability.
A Colorful Array of Options
Available in four striking colors—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—these cables are designed to stand out. Customers can choose from two lengths: 1.5 meters for those who prefer a little extra reach, and a compact 20 cm option, perfect for travel. Whether you’re powering up at your desk or connecting on the fly, Beats has got you covered.
Pricing and Availability
Pricing is set with a straightforward appeal, starting at ₹1,900 for both the 1.5 meter and 20 cm options. For those looking for more versatility, a two-pack available for ₹3,500 includes both USB-C to USB-C and USB-A to USB-C cables. These can be conveniently ordered at apple.com in India, with a launch date set for April 18.
A Thoughtful Approach to Sustainability
In addition to their vibrant aesthetics, Beats is committed to sustainability. The cable packaging is crafted from 100% plant-based material, sourced from recycled fiber and sustainably managed forests. This step underscores Beats’ dedication to environmental responsibility, appealing to eco-conscious consumers.
A Word from the Team
Chris Thorne, CMO of Beats, shared, “From bold colors and eco-friendly packaging to engaging marketing campaigns like the Pill People, we’re energizing this category in true Beats fashion.” This reflects Beats’ focus on merging style with substance, ensuring their products resonate with consumers willing to embrace contemporary innovation.
Don’t Forget Your Power Adapter!
It’s essential to note that while these cables offer fantastic versatility and style, power adapters must be purchased separately. So if you’re upgrading your tech essentials, be sure to grab those adapters to enhance your charging capabilities!
Final Thoughts
With the launch of their new charging cable range, Apple’s Beats is paving the way for a more colorful, functional, and sustainable future in tech accessories. Whether you’re a loyal Beats fan or just someone looking to enhance your tech gear, these cables are sure to brighten up your everyday tech routine.
Stay tuned, and don’t miss out on adding one (or all!) of these vibrant cables to your collection when they hit stores!
For more tech insights and product news, keep exploring trusted sources like TechCrunch or The Verge.
Published – April 17, 2025, 08:22 AM IST
