Penn College Names New VP for Communications and Marketing, Aiming to Elevate Brand Identity
In an exciting development for the Pennsylvania College of Technology, leadership has appointed Katie Bell as the new Vice President for Communications and Marketing, effective June 2. Bell transitions to this pivotal role from Textron Systems, where she served as Senior Director of Marketing and Events.
A New Era in Communications and Marketing
Bell takes over the reins from Joseph S. Yoder, the long-serving Associate Vice President for Public Relations and Marketing, who is set to retire on June 30 after an impressive 25-year career at the college. Her appointment signals a fresh approach to Penn College’s communications strategy, ensuring the institution remains at the forefront of effective marketing and public engagement in the educational sector.
Leadership and Vision for Penn College
As Vice President for Communications and Marketing, Katie Bell will assume a multifaceted role that encompasses a range of responsibilities crucial for bolstering the college’s public persona. She will lead a dynamic team consisting of writers, editors, marketing aficionados, and digital media specialists focused on expanding Penn College’s brand awareness and visibility.
Key Responsibilities Include:
- Overseeing Communication Strategies: Bell will be tasked with developing and implementing comprehensive marketing plans.
- Crisis Communication: As a college spokesperson, she will guide the administration through communications during critical situations.
- Executive Collaboration: Reporting directly to the President, she will participate in the President’s Council, ensuring that marketing initiatives align with institutional goals.
President Michael J. Reed praised Bell’s extensive expertise, stating, “Katie is an exceptional thought leader with excellent marketing, business, and communication skills. Her ability to bring out the best within her team will greatly benefit our mission at Penn College.”
Impressive Background in Marketing and Communications
Katie Bell’s career trajectory is nothing short of remarkable. Before joining Penn College, she honed her marketing skills at Textron Systems, where she advanced from Director of Defense Marketing to her current senior director position in just a few years. Her impressive resume also includes roles like:
- Director of Marketing, Communications, and Public Affairs at Lycoming Engines
- Innovation and Market Development Consultant at IMC Inc.
- Assistant Director for Student and Parent Initiatives at Bucknell University
- Director of Alumni and Parent Programs at Lycoming College
Bell holds a Master of Business Administration from the Jack Welch Management Institute at Strayer University and a Bachelor of Arts in Business Administration, focusing on marketing and finance from Lycoming College.
A Vision for the Future
Katie expressed her enthusiasm about taking this significant role, stating, “I am honored to serve as Vice President for Communications and Marketing at Pennsylvania College of Technology. I look forward to leading its dedicated and talented team and fostering collaboration across the campus community and beyond. Penn College stands at the forefront of innovative educational opportunities for students and industry, and I am excited to help elevate and share its distinctive vision and stories.”
Penn College, an affiliate of Penn State, is celebrated for its commitment to providing top-tier applied technology education, making it a national leader in the field. Learn more about their unique programs and offerings by visiting the Penn College website or contacting the Admissions Office toll-free at 800-367-9222 for more information.
As Katie Bell steps into this critical role, all eyes are on Penn College as they embark on an exciting journey towards a more connected and impactful future in higher education marketing.
