Meet Iridio℠ by RRD: Your Go-To Partner for Unified Marketing Solutions
CHICAGO–(BUSINESS WIRE)– In the intricate landscape of modern marketing, navigating the myriad challenges can be daunting for Chief Marketing Officers (CMOs). Enter **Iridio**, a game-changing unified marketing solutions partner brought to you by RRD. This innovative platform promises to **simplify marketing execution** and achieve impactful outcomes in an ever-evolving environment.
The Rise of Iridio: A Solution to Marketing Fragmentation
As statistics reveal, **96% of CMOs** juggle up to **20 different vendors**, creating a fragmented and chaotic marketing ecosystem. Iridio addresses this complexity by serving as **a single point of contact** for a wide range of essential marketing functions including strategy, creative services, technology, data and analytics, and media execution.
Understanding the Modern CMO’s Struggles
“The modern CMO wears many hats — marketer, brand builder, technologist, and data expert,” notes **Andy Johnson**, Senior Vice President and Head of Iridio. This multifaceted role often leads to frustration, as many CMOs find themselves entangled with **siloed agencies and convoluted processes**. Iridio aims to thread these elements into a cohesive strategy, offering an **unified team** under one roof.
Key Features of Iridio’s Composable Service Stack
Iridio is built upon a **flexible, composable service stack** designed to cater to both single-channel efforts and fully integrated campaigns. Here’s a closer look at what it brings to the table:
1. Strategic Consulting: Insight-Driven Decisions
Strategy: Iridio offers business-driven consulting that tailors marketing strategies to the unique needs of each client.
2. Creative Services: Crafting Your Brand’s Voice
Creative Services: From personalized marketing content to stunning visual storytelling, Iridio excels in branding, **UI/UX design**, photography, video production, and more.
3. Cutting-Edge Technology: Fuel for Innovation
Technology: Leverage patented technologies spanning digital advertising, one-to-one marketing, and data management—all enhanced through **AI and automation**.
4. Data and Analytics: Transforming Insights into Action
Data and Analytics: Gain real-time insights that lead to actionable recommendations, driving **measurable results** and optimizing customer engagement.
5. Media Execution: Amplifying Your Reach
Media Execution: Comprehensive media strategy, planning, buying, and measurement services support effective content distribution and omnichannel activation.
Global Reach, Local Impact
Iridio is not just a local player; it boasts a formidable team of **over 3,000 professionals** strategically positioned across North America, Europe, the Middle East, Africa, and Asia-Pacific. This reach enables the platform to support diverse clients in industries such as **retail**, **healthcare**, and **financial services**.
Discover Iridio
Curious about how Iridio can elevate your marketing efforts? Explore its offerings and become part of a marketing revolution at https://iridio.rrd.com.
About RRD
R.R. Donnelley & Sons Company (RRD) stands as a powerhouse in providing **global marketing, packaging, print, and supply chain solutions**. With a team of over **35,000 employees** across **30 countries**, RRD integrates resources, creative execution, proprietary technologies, and measurable media to enhance the entire customer journey.
Source: R.R. Donnelley & Sons Company
