Meghan Markle Unveils the Inspiration Behind Her Lifestyle Brand’s Name Change to As Ever
In the third episode of her engaging podcast, Confessions Of A Female Founder, Meghan Markle, the Duchess of Sussex, revealed the intriguing reasons behind her decision to rebrand her lifestyle venture, originally known as American Riviera Orchard, to the more streamlined As Ever. Hosting her close friend and renowned hairdresser, Kadi Lee, the Duchess reflected on the evolution of her brand and the challenges she faced along the way.
The Journey from American Riviera Orchard to As Ever
Meghan Markle initially launched her lifestyle brand, which features products such as a delightful raspberry spread, under the name American Riviera Orchard in March 2022. However, after encountering trademarking obstacles, she made the strategic decision to switch to As Ever just weeks before its official launch in February. This renaming comes at an exciting time as Netflix has signed on as a partner in her business, adding even more prestige to the venture.
Embracing the Change
In her candid discussion with Kadi Lee, Meghan shared, “I had secured As Ever as a name in 2022, and as everything started to evolve last year, it became clear that the previous name was becoming a bit of a ‘word salad.’” She initially envisioned American Riviera as an overarching theme for her brand but soon realized the name was too limiting and complicated for what she aimed to achieve.
“When that’s not feasible… suddenly it became this word salad. I didn’t love that so much. So, let’s go back to the thing that I’ve always loved,” Meghan explained. By returning to the name As Ever, she found clarity and focus, ultimately allowing her to build something uniquely hers without distractions.
Celebrating Female Empowerment
The podcast episode not only highlights Meghan’s business acumen but also showcases her commitment to female empowerment. Kadi Lee, known for her successful Highbrow Hippie salon and celebrity clientele, including Julia Roberts and Brad Pitt, embodies the spirit of entrepreneurial vigor. Meghan praised Lee’s journey, noting how “the name Highbrow Hippie is no longer just a blog and a hair salon; it’s a thriving product line.”
During their engaging conversation, Meghan acknowledged the entrepreneurial challenges women face today, especially when balancing personal and professional lives. This resonates deeply with her audience, especially in her reflections on juggling motherhood alongside the demands of running a burgeoning business.
A Commitment to Quality and Wellness
Under the name As Ever, Meghan aims to promote conscious living through a curated selection of products. Items like flower sprinkles, herbal teas, and even locally sourced California olive oil reflect her commitment to quality and wellness. She emphasized the importance of returning to her roots and providing a genuinely enriching lifestyle experience for her customers.
In an era marked by business pivots and unusual challenges, Meghan’s evolution from American Riviera Orchard to As Ever serves as a testament to her resilience and creativity. “It was just really helpful to have that quiet period to refocus and build something that nobody was sniffing around to even see,” she shared, revealing her ability to adapt and thrive in a competitive landscape.
Looking Ahead
As Meghan Markle moves forward with As Ever, the excitement continues to build around her Confessions of a Female Founder podcast. The intimate discussions around balancing motherhood, career ambitions, and personal experiences are refreshing and empowering.
Don’t miss the fourth episode scheduled for release on April 29, where Meghan promises more valuable insights into achieving success while maintaining one’s individuality.
In a world where women continuously shatter glass ceilings, Meghan’s journey is not just a brand story but a cultural shift towards embracing authenticity and strength in entrepreneurship.
To stay updated on Meghan’s latest projects, you can follow her podcast, available on various platforms, and learn more about her ever-evolving lifestyle brand, now rebranded as As Ever.
Join the conversation about entrepreneurship, wellness, and empowerment with Meghan Markle as she forges a path that inspires women everywhere to realize their dreams!
