Lifeist Revamps Mikra: A Bold New Look and Enhanced E-Commerce Experience
TORONTO, April 24, 2025 (GLOBE NEWSWIRE) – Lifeist Wellness Inc. (TSX.V: LFST; FRANKFURT: M5B0; OTCMKTS: LFSWF), a powerhouse in the health and wellness arena, marks a transformative milestone with the relaunch of its Mikra brand. Boasting a **bold new branding** and an upgraded **e-commerce experience**, Lifeist is primed for **dynamic growth**.
New Digital Strategy: Setting the Stage for Revenue Expansion
This revamped Mikra website, featuring baseball legend and brand collaborator **Jose Bautista**, exemplifies Lifeist’s commitment to enhancing customer engagement while propelling online sales. The strategically crafted launch is a key component of Lifeist’s ambitious **2025 roadmap** aimed at boosting commercial performance through **science-backed nutraceuticals**.
CEO Andrea Judge emphasizes the exciting shift: “With a solid foundation now in place, we are pivoting our focus to **sales and revenue growth**. The introduction of our digital strategy and technical upgrades positions us to connect more effectively with our customers, yielding **stronger engagement** and **meaningful experiences**.”
Product Innovations to Optimize Performance
In alignment with the digital relaunch, Mikra unveils three groundbreaking formulations: Clarity, Hydrate (available in two delightful flavors), and a reimagined version of the beloved Calm (formerly known as Serenity). These products aim to empower consumers by enhancing cognitive function, physical endurance, and emotional resilience.
- Clarity: Designed to recharge brain health and alleviate mental fatigue. This innovative blend includes Acetyl-L-Carnitine, Citicoline, Lion’s Mane Extract, and adaptogens like Ginkgo Biloba, supporting sharper memory and long-term cognitive resilience—without causing jitters.
- Hydrate: This next-generation electrolyte blend harnesses natural sea salt to boost cellular hydration and muscle recovery. Available in **Lemon Lime** and **Blood Orange Passionfruit**, Hydrate offers adaptive dosing recommendations tailored to your busy lifestyle—be it intense training or a full day of challenges.
- Calm: This daily stress support formulation features a soothing blend of Passionflower, Chamomile, Lemon Balm, and Lavender, combined with L-Theanine, GABA, and Saffron Extract, promoting emotional balance and resilience in the face of daily stress—naturally.
Revamped E-Commerce: A Digital-First Approach
To sharpen Mikra’s online presence, Lifeist has partnered with the renowned Toronto-based digital design firm Harley Oliver to create a first-class consumer website that includes the following features:
- Subscription-Driven Growth: Every SKU benefits from a tiered “subscribe-and-save” option designed to increase average order value and improve customer retention.
- Smart Email Automation: A series of automated flows capturing welcome messages, abandon-cart nudges, and post-purchase upselling to drive cross-category sales and reinforce customer loyalty.
- Data-Driven Paid Media Overhaul: Brand and product asset deployment in a comprehensive framework—optimized in real-time on Meta and Google for maximum advertising return.
- Unified Analytics Dashboard: Real-time insights streamline performance across channels, allowing for swift identification of gaps and enhanced growth strategies.
Judge aptly describes the transformation: “This isn’t just a brand refresh – it’s a **revenue engine**. We’re laying the groundwork for ongoing sales momentum, with additional launches planned for Q3 2025. The new Mikra experience is designed to scale.”
Discover the New Mikra Experience
Curious to explore the innovative lineup from Mikra? Visit the new website here!
Caption: Mikra refreshed packaging
Caption: Mikra collaborator Hall of Fame legend Jose Bautista (Toronto Blue Jays)
About Lifeist Wellness Inc.
Positioned at the forefront of the post-pandemic wellness revolution, Lifeist is dedicated to acquiring and building leading wellness brands that enhance global well-being. Its key asset, Mikra Cellular Sciences Inc., focuses on developing innovative wellness products that elevate the consumer experience. To learn more, visit www.lifeist.com.
Contact Information
To reach out for further information, please contact:
Andrea Judge, CEO
Lifeist Wellness Inc.
Email: [email protected]
Matt Coltura
Investor Relations
Phone: 778-886-6200
Email: [email protected]
Neither the TSX Venture Exchange nor its Regulation Services Provider (as defined by the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has approved or disapproved of its contents.
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