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**Smaller, More Frequent Farmer Selling: A Game-Changer for Grain Marketing**
By
Kellan Heavican
Filed Under:
Crops,
Grains,
News

Unlocking the Potential of Grain Marketing
In today’s fast-paced agricultural market, staying proactive is essential for farmers looking to maximize their profits. Market analyst Bryan Doherty of Total Farm Marketing suggests a groundbreaking approach: smaller, more frequent sales. This strategy could be the key to revolutionizing how farmers manage their grain marketing.
Why Timing is Everything in Grain Sales
Doherty notes that getting started can be the most daunting aspect of selling grain. “If you sell some early,” he emphasizes, “it’s easier to sell more on a rally.” Timing is critical in grain marketing; rallies can be fleeting, and futures prices can plummet without warning. Farmers often find themselves hesitant, thinking, “As long as it’s going up, I’ll just be patient.” Yet, when the market takes a downturn, the speed of these declines can be overwhelming, often leading to missed opportunities.
The Confidence Factor: Planning Ahead
Farmers are encouraged to leverage their confidence in producing a bountiful crop. According to Doherty, it’s essential to look 3, 6, 9, or even up to 24 months ahead of harvest. “If you’ve got higher preferred prices and carry in the market,” he advises, “recognize that it may be time to solidify some sales.”
Strategic Selling: The Power of Pre-Determined Prices
Implementing a strategy where predetermined price levels trigger sales can help farmers take control. By setting these benchmarks, producers are equipped to make smaller yet more consistent sales. Utilizing a calendar-based approach can significantly simplify the selling process, enabling farmers to act quickly in a fluctuating market.
Conclusion: Embrace Change for Better Returns
In conclusion, transitioning to a strategy of smaller, more frequent sales could not only enhance farmer profitability but also bring a fresh approach to grain marketing. By becoming more agile and less reactive, farmers can navigate the complexities of the market with greater ease. Consider embracing these methods to transform your grain marketing efforts.
For more insights on effective marketing strategies, check out the latest from Total Farm Marketing and stay ahead of the game!