Reshaping the Furniture Industry
“Our mission is to empower our customers with powerfully branded **Simmons** and **Beautyrest** upholstery products, as well as solutions that make it easier for them to grow their business,” states **Jay Quimby**, president and CEO of Level Up Home. “**Level Up Home** was born to meet a significant demand in the U.S. market—one that has stagnated and desperately needs new energy, delivered by trusted brands poised for growth.”
Seizing Market Opportunities
By championing these esteemed brands with a focus on great value and a streamlined supply chain, **Level Up Home** is strategically positioned to emerge as a dynamic force in the home furnishings landscape. As **Tim Oakhill**, chief marketing officer of [Serta Simmons Bedding](http://www.sertasimmons.com/), puts it, “They recognize the power of the **Simmons** and **Beautyrest** brands and understand what retailers need to thrive. I’m excited to see great results.”
Navigating Challenges with Innovation
“Home furnishings retailers are grappling with intricate challenges, from rising logistics costs to diminishing warehouse space,” identifies Quimby. “Our goal is to assist them in maneuvering these challenges while maximizing their branded product offerings and profit margins.” He adds, “In the chaos lies a tremendous opportunity.”
Leveraging Industry Relationships
**Level Up Group** is forging strong manufacturing relationships with some of the largest motion and stationary manufacturers globally, offering retailers the **Simmons Living** line, showcasing a range of good-better-best motion and stationary goods under both the **Simmons** and **Beautyrest** brands. This fresh approach equips **Level Up Home** to serve a diverse clientele spanning all home furnishings channels.
A Customer-Centric Philosophy
“We are deeply committed to understanding our customers’ expectations and delivering products, programs, and solutions that facilitate their success,” emphasizes Quimby. By establishing distribution partnerships, **Level Up Home** provides retailers with the flexibility to receive frequent, smaller shipments. This strategy alleviates the burden of overstocking and minimizes warehouse costs—particularly critical in today’s fast-paced market.
Captivating Market Potential
“The U.S. home furnishings market is valued at approximately **$100 billion**, revealing significant growth potential,” Quimby states. “We aim to strategically leverage the **Simmons** and **Beautyrest** brands along with our logistical capabilities through core brick-and-mortar retailers, driving higher turnover rates for their businesses and enabling improved cash flow while reducing working capital needs.”
Data-Driven Success
Equipped with robust data tracking capabilities, **Level Up Home** analyzes best sellers and predicts sales trends. Quimby notes, “This allows us to deliver products that resonate with the evolving tastes of our key customer segments.” Moreover, the company is expanding its sales organization, actively hiring skilled professionals in select territories.
Looking Forward
With a bold vision and seasoned leadership, **Level Up Home** is set to redefine the furniture landscape while capturing significant market share and optimizing operational efficiency. Stay tuned as this innovative company accelerates toward its ambitious goals, reshaping the future of home furnishings.
See Also:
For more insights into the home furnishings industry, check [Furniture Today](https://www.furnituretoday.com) for the latest trends and news.
