## The Dutton Brand Experience at Stagecoach Country Music Festival
**Branding is everything** at the Star-studded **Stagecoach Country Music Festival**. This year, fans of the hit series *Yellowstone* flocked to the festival’s tent with palpable excitement and anticipation.
### A Symbol of Western Heritage
At the heart of the tent stands a **prominent yellow “Y,”** the unmistakable symbol of the **Dutton Ranch**, which serves as a backdrop to Taylor Sheridan’s acclaimed western drama. This visual cue draws fans in, setting the stage for an immersive experience.
### The Allure of Custom Cowboy Hats
Inside this crimson-lined haven, festival-goers are met with a **thrilling attraction**: a booth giving away free straw cowboy hats, each personalized with their initials **branded** directly onto the front. This unique offering has fans lining up, often waiting over an hour to take part in the fun.
#### The Art of Western Branding
As attendees gather, **staff heat branding irons**, skillfully imprinting initials onto the backs of straw hats. It’s an experience that not only connects fans to the show but also allows them to walk away with a tangible piece of *Yellowstone* memorabilia.
*Halle Dyer heating a branding iron to burn a “Yellowstone” fan’s initials into a straw cowboy hat at the Stagecoach Country Music Festival in Indio, April 26, 2025. (Photo by Fielding Buck, The Press-Enterprise/SCNG)*
### Quality Collaborations: Los Angeles Cowgirl
The hats, sourced from **Los Angeles Cowgirl**, feature stunning design work by CEO and creator, Heather Kelly. Her passion for the craft shines through as she describes her collaboration with the *Yellowstone* franchise.
> “Collaborating with them is such a huge deal,” Kelly notes. “My parents and I are huge fans of the show and everything at Paramount.”
This year marks *Yellowstone*’s return to Stagecoach after creating a memorable experience in 2023, and it continues to captivate fans with a focus on the *1923* spinoff and an eye-catching display for Sheridan’s upcoming series, *The Road*.
#### Generosity Meets Creativity
Kelly brought an impressive **950 hats** for festival-goers, roughly **300 available each day** between 1-5 p.m. Additionally, she introduced **800 dazzling hats** from her own collection, marking her debut as a Stagecoach vendor.
*Heather Kelly showcasing her Los Angeles Cowgirl booth at Stagecoach, April 26, 2025. (Photo by Fielding Buck, The Press-Enterprise/SCNG)*
### A Dream Realized
Kelly began her journey with Los Angeles Cowgirl just over three years ago, having crafted her first hat for a dance video. The positive feedback she received ignited a spark of entrepreneurship, leading to her blossoming business.
> “I love it so much, just being able to build a brand with everything I want—**glitzy, girly glam.**”
Her team of **professional dancers** seamlessly integrates entertainment into the brand, offering line dancing and event services as part of a comprehensive experience.
### Discover More
To dive deeper into the world of Los Angeles Cowgirl and its captivating creations, visit [losangelescowgirl.com](https://losangelescowgirl.com/).
The fusion of entertainment, artistry, and a shared love for *Yellowstone* highlights the **power of branding** at events like Stagecoach. Whether you’re a fan of the show or simply looking for unique festival experiences, the iconic Dutton brand beckons you to partake in its storied legacy.
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