The Last Hurrah: Leith’s Irn-Bru Campaign Will Leave You in (Unicorn) Tears
Today marks a poignant moment in the world of advertising as Leith unveils two new ad spots, signaling the end of their unforgettable partnership with Irn-Bru. This collaboration has brought a unique and cheeky tone to Scotland’s beloved "other national drink," and its closing chapter is sure to evoke a mix of nostalgia and laughter.
A Taste of the Extraordinary
The campaign celebrates the launch of two limited-edition flavors: the whimsically named Unicorn Rainbow Tears and the equally playful Nessie Juice. In these ads, viewers are introduced to characters that are as memorable as the products themselves—meet Angus McLean, the imaginative "Nessie milker," and Kelly, the hilariously candid "unicorn tear farmer."
Meet the "Nessie Milker"
Set against the picturesque backdrop of a certain Scottish loch, Angus McLean, a proud fifth-generation Nessie milker, showcases his unique skills. His milking shed, adorned with photos of ancestral milking legends, tells the story of ages past. Angus doesn’t just talk about his trade; he demonstrates his remarkable milking technique on a set of practice udders, complete with a whimsical Nessie-attracting cry.
His father’s advice echoes in his mind: “It always tastes better when you’ve tugged it yourself.” This quirky wisdom perfectly captures the spirit of Irn-Bru and its ability to blend humor with authenticity.
The Unicorn Tear Farmer’s Tale
Over at Greetin’ Acres Farm, we meet Kelly, the unicorn tear farmer, who offers a humorous twist on the mythical creature. With a mix of playful banter and heartfelt moments, she teases her unicorn—“No one believes in you, and your teeth are massive”—causing the majestic beast to shed a few tears. But fear not, Kelly also knows how to coax out joyous tears with sweet melodies and even a viewing of Titanic.
As she collects the vibrant rainbow tears in buckets, her final playful insult—“Get it oot ya, ya big pink donkey!”—sends viewers into fits of laughter.
Behind the Lens: A Visionary Director
Both of these captivating spots were brought to life by the talented actor, writer, and comedian Seb Cardinal, who directed them within Leith’s in-house studio. Cardinal is well-known for his previous success with Irn-Bru’s award-winning ‘WeCan’ campaign during the 2024 Euros. His innovative approach ensures that this new campaign resonates with audiences while encapsulating the humor and heart that Irn-Bru is famous for.
Join the Fun
Don’t miss out on the chance to experience these whimsical ads. Click below to watch the magic unfold!
Conclusion: A Fond Farewell
As we bid adieu to Leith’s signature touch in the world of Irn-Bru, these new flavors promise to keep the spirit alive through their quirky characters and engaging narratives. Whether you’re laughing at the antics of the Nessie milker or finding joy in the unicorn tear farmer’s heartfelt moments, this campaign shows that bursting with personality is key to effective content marketing.
For more insights into innovative marketing strategies, check out MarketingProfs and explore how humor can play a transformative role in brand storytelling.
