Content creation leads AI usage for marketers.

**The Power of AI in Content Generation**

In the ever-evolving landscape of marketing, **content generation has emerged as the most thrilling frontier** for artificial intelligence (AI). According to the AI+ABM Inflection Point Report by Demandbase and ForgeX, a staggering **two-thirds of marketers** are harnessing AI technology specifically for **copywriting** in their Account-Based Marketing (ABM) initiatives. Interestingly, fewer than half explore AI’s predictive analytics capabilities. This highlights a significant shift toward creativity and textual engagement over numerical insights.

**Barriers and Opportunities in AI Adaptation**

Despite the enthusiasm for AI, the report uncovers a notable hurdle: **not a lack of interest**, but a **lack of readiness** among marketing teams. While **91% of B2B marketers claim their companies have adopted AI** in some form for ABM, only **52% report satisfaction** with their progress. Shockingly, just **19% have a formal AI roadmap** to guide their efforts.

**Current Trends and Future Insights**

The 2025 State of Your Stack Survey echoes these sentiments, revealing that **AI-powered content generation** tops the list of anticipated AI applications among marketers and marketing operations professionals over the next **12 to 24 months**. This finding suggests a growing awareness of the potential for AI to **streamline content creation** and enhance *customer engagement*.

**A Focus on Analytics and Personalization**

The survey also highlights a rising trend: greater utilization of AI for **analytics and personalization**. Marketers anticipate expanding their AI capabilities in these areas as they **plan their strategies** for the near future. This notion of **forward-thinking** underlines the evolving role of AI in enhancing customer interactions.

**Embracing the AI Revolution in Marketing**

As the marketing landscape transitions into this new era dominated by AI, organizations must prioritize **strategic readiness** and adaptability. Rising interest in **AI-driven content generation** proves that marketers are **eager** to leverage innovative technologies to enhance their messaging and strategies.

**Conclusion: Time to Innovate!**

In conclusion, content creation through AI not only represents the **present** but also a pivotal step towards a more **dynamic marketing future**. As organizations strive for growth in an increasingly competitive landscape, the **integration of AI tools** for content generation may just be the game-changer they need to **stay ahead**. Will your team embrace this opportunity to innovate? The future of content marketing is in your hands!

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About the author

Mike Pastore boasts nearly three decades in B2B marketing as an editor, writer, and strategist. His journey began in 1998 at internet.com and has included collaborations with top brands in B2B tech. Now the Editorial Director at Third Door Media’s MarTech website, Mike’s expertise is a guiding light in the rapidly evolving marketing landscape.