## **Spotlight on Channing Fleetwood: Chief Marketing Officer at JAMS**
### **Navigating the Marketing Landscape**
In the dynamic world of marketing, few minds shine as brightly as that of **Channing Fleetwood**, the **Chief Marketing Officer (CMO)** at **JAMS**. With a rich tapestry of experience spanning both domestic and international markets, Fleetwood lends his expertise to propel **JAMS** into new realms of brand recognition and strategic growth.
### **Driving the JAMS Brand Forward**
As the **senior vice president and CMO**, Channing Fleetwood plays a pivotal role in steering JAMS’ marketing and communications strategies. Collaborating closely with both the president and CEO, his primary mission is to elevate the **JAMS brand** to new heights. This encompasses a wide array of responsibilities, including:
– **Advertising**: Crafting compelling campaigns that resonate with audiences.
– **Public Relations**: Building and maintaining a positive public image.
– **Digital Marketing**: Utilizing innovative techniques to engage and convert online audiences.
### **A Journey Through Marketing Excellence**
Before his tenure at JAMS, Fleetwood held several key positions that honed his marketing acumen.
#### **Chief Marketing Officer at RentSpree**
During his nearly two-year stint at **RentSpree**, Channing spearheaded initiatives in **brand strategy**, **demand generation**, and **product marketing**. His efforts not only solidified RentSpree’s presence in the market but also bolstered its reputation through impactful public relations efforts.
#### **Transformational Leadership at Laserfiche**
Fleetwood’s previous role as **Vice President of Marketing at Laserfiche** was no less impressive. Here, he led the charge in the company’s **global shift to the cloud**, demonstrating his ability to adapt and innovate in an ever-evolving industry.
#### **Global Marketing at Gogo**
Further sharpening his skills, Fleetwood contributed to the success of **Gogo**, an inflight internet and entertainment provider, as their **Global Marketing Manager**. His strategies were integral to Gogo’s expansion and transition into public ownership, showcasing his proficiency in navigating complex marketing challenges.
### **Educational Foundation**
Channing Fleetwood laid the groundwork for his illustrious career with a **Bachelor of Business Administration** in marketing from **Clark Atlanta University**. This educational foundation not only equipped him with essential skills but also instilled a passion for strategic marketing.
### **Life Beyond Work**
Currently residing in **Southern California**, Fleetwood balances his thriving career with family life. He enjoys the company of his wife and their four children, demonstrating that his leadership extends beyond the boardroom to nurturing a vibrant family environment.
### **Conclusion: A Marketing Visionary**
Channing Fleetwood epitomizes a modern marketing leader—visionary, adaptable, and committed to excellence. With his extensive background and strategic foresight, he is poised to continue driving **JAMS** forward. As the marketing landscape continues to evolve, Fleetwood’s influence will undoubtedly be felt for years to come.
> For further insights into marketing strategies and leadership, explore resources such as the [American Marketing Association](https://www.ama.org) and [MarketingProfs](https://www.marketingprofs.com).
