### **Bastion Expands Horizons with the Acquisition of Daymark: A Milestone in Corporate Affairs**
In an exciting move that reshapes the landscape of **corporate communications**, Bastion has officially acquired **Daymark**, a distinguished boutique advisory firm in Australia. Known for its expertise in **public affairs**, **government relations**, and **crisis management**, Daymark brings a wealth of knowledge to the Bastion team.
### **Enhancing Corporate Affairs with a Strategic Acquihire**
This acquisition significantly bolsters Bastion’s corporate affairs capabilities, integrating **Daymark’s senior advisory team**, extensive **client network**, and cutting-edge **proprietary tools**. With this addition, Bastion is poised to amplify its efforts in crafting effective **reputation strategies** and tackling communication challenges for clients across various sectors.
#### **A Legacy of Leadership and Expertise**
Founded 15 years ago by industry visionaries **John Fergusson** and **Richard Peters**, Daymark has cultivated a formidable reputation for guiding senior leaders through intricate communications challenges. Their expertise has been instrumental in helping some of Australia’s most prominent organizations navigate the complexities of **reputational risk** and **opportunity**.
One notable feature of this acquisition is the inclusion of an **AI-powered reputation intelligence platform**, alongside invaluable experience in **reputation tracking and monitoring**. This innovative technology promises to provide Bastion’s clients with enhanced insights and actionable strategies.
### **A Unified Vision for Excellence**
“Our strategy has always been to bring together the best experts under one roof to address our clients’ most pressing issues,” said **Cheuk Chiang**, Bastion ANZ’s CEO. “With Daymark now part of Bastion, we’re crafting something truly **unique and effective** in the reputation and corporate affairs landscape—a blend of seasoned practitioners, data-driven insights, and AI innovation.”
#### **Leadership in Action**
Fergusson and Peters will helm Bastion’s newly expanded **Reputation corporate affairs practice**, working under the guidance of **Richard Chapman**, Bastion’s Managing Director of Corporate Communications and PR. According to Chapman:
> “Daymark is a best-in-class corporate advisory firm. John, Richard, and their talented team bring invaluable experience, trusted relationships, and deep insights into reputation management, which will significantly enhance our client offerings.”
### **Joining Forces for a Stronger Future**
Richard Peters, one of Daymark’s founding directors, shared that the decision to unite with Bastion stemmed from a shared commitment to **high-impact, values-driven** work. He remarked:
> “Aligning with a broader team that encompasses insights, research, creative strategies, media, digital, PR, and customer experience enables us to elevate our services, while staying true to our core competency—supporting organizations in building, managing, protecting, or restoring their reputation with clarity, confidence, and credibility.”
With this partnership, both Bastion and Daymark are dedicated to empowering clients to navigate challenges effectively, from **reputation building** and **issue management** to **government engagement**. This acquisition heralds a new era for both firms as they continue to transform the corporate affairs landscape through strategic collaboration and innovative solutions.
### **Conclusion: The Future Looks Bright**
As Bastion integrates Daymark’s esteemed team and resources, the promise of innovative solutions and unparalleled expertise will undoubtedly enhance the agency’s ability to meet client needs in an ever-evolving environment. This acquisition not only marks a significant milestone for Bastion but also sets a new standard in corporate communications that prioritizes agility and impact.
For more insights into the world of corporate communications and strategic branding, stay tuned!
