**Unlocking Next-Gen Customer Experiences with Data Intelligence for Marketing**
Today marks a pivotal moment for marketers as we unveil the **Data Intelligence for Marketing** platform, a pioneering integration of **Databricks Data Intelligence** with top-tier marketing solutions. This powerful tool empowers marketing teams to consolidate **customer and campaign data in real-time**, enabling marketers to **self-serve insights** and craft hyper-relevant campaigns at scale. Already trusted by global brands to lay the groundwork for their martech ecosystems, this platform dismantles data silos, providing every marketer with a **cohesive, real-time perspective** of their customers and campaigns.
### The Imperative for Unified Data
As marketing landscapes become increasingly complex, many organizations grapple with accessing a complete view of their customers due to **scattered data sources**. While the interest in harnessing the potential of AI is soaring, the lack of unified and accurate data presents a substantial barrier. **Data Intelligence for Marketing** addresses this gap, streamlining customer engagement processes and facilitating a **personalized experience** that meets modern customer expectations—faster and more efficiently.
### Why Databricks is the Ultimate Foundation for Marketing Data
#### **Empowerment Through Connectivity**
– **All Your Marketing Data, Connected:** Achieve an uninterrupted view of customers and campaigns, enhancing segmentation, personalization, and conversion.
#### **AI-driven Insights for Everyone**
– **Insights for Everyone:** Equipped with built-in AI, this platform allows all marketers—regardless of their technical expertise—to explore and act on customer data in real time.
#### **Efficiency Redefined**
– **Greater Efficiency:** Embrace AI tools for smarter campaigns using real-time, verifiable data that facilitates automation and recommendations you can trust.
**“We’re launching Data Intelligence for Marketing to ensure every marketer, regardless of technical background, can get the data they need to make smarter decisions faster and run relevant, efficient campaigns.”** — *Rick Schultz, Chief Marketing Officer at Databricks*
### The North Star for Marketing
At Databricks, we deeply understand the challenges faced by marketing teams today. Their goals include:
– **Driving Personalization at Scale**
– **Delivering Smarter Campaigns with Bigger Results**
– **Empowering Non-Technical Users with Self-Service Data Access**
However, many teams encounter several roadblocks:
– **Disrupted Brand and Customer Experiences:** Fragmented interactions stem from ineffective identity resolution.
– **Lack of Speed for Campaign Execution:** Fragmented data requires long lead times for new campaign launches.
– **Scaling Difficulties with Self-Service Tools:** Governance challenges hinder the scalability of self-service audience segmentation and insights.
### Building a Composable Customer Data Platform (CDP) on Databricks
#### Connecting Marketing Teams
Through **Databricks**, teams can maximize their martech investments for **impactful outcomes**. Marketing engineers can efficiently unify and govern data, while marketing scientists gain from advanced machine learning capabilities. Analysts can enjoy a leading SQL interface for running analytics and generating insights.
#### Seamless Integration Mechanics
– **Delta Sharing** allows for rapid data access and collaboration.
– **Unity Catalog** ensures that governance policies extend effortlessly across tools, enhancing security and data management.
### **Seamless Ecosystem Integration**
Databricks integrates effortlessly with a vast array of marketing technologies. This means that marketers can leverage their preferred tools while harnessing the power of unified, actionable customer data.
#### **Partners in Progress:**
– **Adobe:** Power your personalization strategies with integrated enterprise data and optimized journey orchestration.
– **Amperity:** Utilize AI-enhanced Customer 360 insights for transformative customer experiences.
– **Salesforce:** Benefit from advanced segmentation and personalized outreach across channels.
### Delivering Game-Changing Insights
Notable clients like **Skechers, PetSmart, and HP** exemplify the success achievable with Data Intelligence for Marketing. For instance, Skechers increased click-through rates by 324%, while PetSmart orchestrated personalized journeys for over 70 million loyalty members, sending billions of tailored emails annually.
### **Your Path to Transformation**
The launch of the Data Intelligence Platform for Marketing is here to empower marketing teams to adapt swiftly and effectively to changes. By delivering deeper customer insights and faster actionable data, we are reshaping the future of marketing.
**Are you ready to elevate your marketing strategy?** Join us for an exclusive **[Data Intelligence for Marketing webinar](https://event.on24.com/wcc/r/4946404/6C116E6D93FB0F75142A8B48132D7D9C?partnerref=Databricks)** on May 21st, where experts will delve into how our platform can enhance your customer engagement strategies and drive measurable business outcomes.
