ROAST Announces Exciting Restructuring in SEO Department
ROAST, the award-winning performance media agency, is making waves with a strategic restructuring of its Organic Department. This innovative shift introduces two specialized leadership positions: Organic Performance Lead (Technical) and Organic Performance Lead (Content). These key promotions underscore ROAST’s unwavering commitment to delivering outstanding SEO results while continuously scaling and innovating its organic services.
A Step Forward: Key Promotions
In a move that recognizes talent and expertise, Mark Stanford-Janes has taken the helm as Organic Performance Lead (Technical), while Aimee Metcalf steps into the role of Organic Performance Lead (Content). Both leaders will report directly to the Head of Organic Performance, playing an instrumental role in shaping the future of the agency’s organic offerings.
Mark Stanford-Janes: A Technical Maestro
With nearly four years at ROAST, Mark brings a wealth of knowledge and experience to his new position. His responsibilities include overseeing all aspects of ROAST’s technical SEO offering. This vital role encompasses:
- Profitability and development of the technical team
- Cultivating key supplier relationships
- Providing comprehensive training
- Exploring new business opportunities
Mark will skillfully balance leading key client accounts with the evolution of ROAST’s technical strategy and service delivery.
Aimee Metcalf: The Content Innovator
Since joining ROAST in 2020, Aimee has excelled in her role and is now set to spearhead the agency’s content initiatives. As the Organic Performance Lead (Content), she will manage:
- Team development
- Cutting-edge content innovation
- Performance metrics of all content efforts
Aimee’s focus will be on ensuring client success while expanding ROAST’s market-leading content solutions.
A Vision for the Future
“This restructuring represents an exciting evolution for our Organic team,” said Haider Ali, Head of Organic Performance at ROAST. “By formalizing these roles, we’re investing in focused leadership that will elevate both technical and content components of our SEO service. Promoting from within is a testament to their hard work and dedication to delivering excellent results for our clients.”
Working closely with the Managing Director and the Head of Organic Performance, both leads will engage in broader agency strategy discussions. Their contributions are essential to ensuring that ROAST continues to meet the dynamic needs of its clients with best-in-class performance.
Conclusion
The restructuring at ROAST not only highlights the agency’s commitment to excellence but also showcases its dedication to nurturing talent from within. Mark and Aimee are poised to drive the agency’s organic performance to new heights, reinforcing ROAST’s position as a leader in the world of SEO. For those interested in learning more about SEO trends and strategies, check out resources from Moz and Search Engine Land.
By putting a spotlight on these brilliant minds, ROAST is setting the stage for a promising future in search engine optimization. Stay tuned for what’s next in this evolving story!
