## **Karla Leeper: A Visionary Leader in Higher Education Communications**
**After an extensive nationwide search, the University of Tennessee Health Science Center (UTHSC) proudly announces the appointment of Dr. Karla Leeper as its new Vice Chancellor for Strategic Communications and Marketing.** Set to join the university on **July 7**, Dr. Leeper brings a wealth of experience in higher education and healthcare communication, making her a valuable asset to UTHSC.
### **A Proven Track Record in Strategic Communication**
Dr. Leeper has held pivotal roles that demonstrate her dedication to effective communication. Most recently, she served as the **Vice Chancellor for Strategic Communication and Public Affairs at the University of Kansas (KU)**. There, she was an integral part of the Chancellor’s Executive Cabinet, spearheading marketing, communications, and media relations across **six campuses** statewide.
### **Experience that Elevates Institutions**
Dr. Leeper’s impressive resume also includes executive roles at **Augusta University**, where she was responsible for overseeing several divisions, including Marketing and Communication, Facilities, and Human Resources. Her previous positions include:
– **Executive Vice President for Operations** at Augusta University/Augusta University Health
– **Chief Marketing Officer** and **Executive Vice President for Strategic Communication**
– **Vice President of Executive Affairs** at Baylor University
**With a PhD in communication studies from KU and an MBA from Augusta University**, Dr. Leeper’s academic prowess complements her extensive practical experience. She also served as the Glenn R. Capp Endowed Professor and Chair of the Department of Communication Studies at Baylor University.
### **Creating Impactful Campaigns**
“I speak a lot of campus languages,” Dr. Leeper shares, highlighting her versatile experience in various educational arenas. Her commitment to **strategically positioning and branding institutions** is evident in her achievements:
– **Leading the launch** of KU’s first brand campaign in 15 years, showcasing the profound impact of its research and missions.
– **Spearheading an award-winning** comprehensive brand identity initiative while in Georgia.
Chancellor Peter Buckley, MD, emphasizes the significance of Dr. Leeper’s recruitment: “Her extensive skills and experience will be pivotal as we continue to bolster our statewide presence and impact.”
### **Focused on Collaboration and Community Engagement**
Dr. Leeper’s role will encompass a range of strategic initiatives designed to amplify UTHSC’s vision and mission throughout Tennessee. Her objectives include:
– **Developing a comprehensive marketing and communications plan**
– **Fostering collaboration with academic and clinical leaders** to strengthen partnerships
– **Enhancing visibility** of UTHSC’s programs and research initiatives
“I look forward to working with the team at UT Health Science Center to achieve this goal and to deepen our partnership with the University of Tennessee System Communications and Marketing team,” she asserts.
### **A Vision for the Future**
Notably, Dr. Leeper is poised to lead communications strategies that advocate for the **transformational impact of university research** and the essential training provided to the state’s healthcare workforce. “It’s an exciting time to be part of a health sciences university with a rich history and a promising future,” she states passionately.
As UTHSC aims to be the largest educator of healthcare professionals in Tennessee, **Dr. Leeper joins a robust leadership team**, dedicated to advancing the institution’s impact in clinical care and scientific research.
### **Building Relationships and Partnerships**
The recruitment of Dr. Leeper strengthens UTHSC’s leadership landscape, which includes other prominent figures such as:
– **Executive Vice Chancellor Raaj Kurapati, AIFA**
– **Vice Chancellor for Strategic Partnerships Paul Wesolowski, MBA**
– **Vice Chancellor for Advancement Brigitte Grant, MBA**
These leaders are committed to collaborating and fostering partnerships that will strengthen UTHSC’s community ties while enhancing its visibility.
### **Conclusion: A Welcoming New Chapter in Memphis**
Dr. Leeper’s decision to join UTHSC was influenced not only by the chancellor’s strong leadership but also by the vibrant **community of Memphis**. “I love the historic nature and vibrancy of the city,” she expresses. Her enthusiasm about becoming a part of this dynamic community is clear.
As UTHSC embarks on this new chapter under Dr. Leeper’s guidance, it’s an exciting moment for the institution and the communities it serves. Her expertise promises to elevate UTHSC’s mission and secure its position as a leader in health sciences.
> “I am looking forward to highlighting the incredible work at UT Health Science Center,” declares Dr. Leeper, setting the stage for an impactful tenure ahead.
For more insights on effective communication in higher education, check out [Inside Higher Ed](https://www.insidehighered.com/) and [The Higher Learning Commission](https://www.hlcommission.org/).
