An Insight into Bolster’s Branding Transformation
Bringing Vision to Reality: Bolster’s Latest Project
It’s always exciting to witness the magic of branding unfold, and the latest project from Bolster has certainly made waves! Spearheaded by the talented Tim Hillegonds from Thrive Strategy, this project is not just a brand refresh; it’s a complete transformation for MEI Industrial Solutions, a flourishing company in the industrial services sector.
Teamwork Makes the Dream Work
In this ambitious endeavor, Bolster collaborated with Vaulted Oak, a subsidiary of Barrel Holdings, to masterfully design and develop a new website that mirrors the vibrant essence of the brand. What’s truly remarkable is how the website came to life on WordPress, merging design with functionality seamlessly.
A Deep Dive into the Brand Development Journey
In an engaging video, Bolster’s Co-Founder and Creative Director, Henry Alcock-White, takes us behind the scenes of this exciting project. He discusses how the visual identity of MEI evolved, turning into a comprehensive brand system that effectively communicates the company’s values and mission.
Conceptual Foundations: Inspired by Innovation
The essence of MEI—which stands for Move, Engineer, Innovate—was central to the design process. The team explored emblematic symbols that could resonate with MEI’s core principles. Drawing inspiration from the concept of rigging cranes, they crafted a logo that not only embodies these ideas but is also versatile enough to represent various subsidiary brands. This clever use of design results in a logo that can stand alone or integrate into a broader brand ecosystem, offering endless possibilities for brand storytelling.
Targeting B2B Services: The Ideal Audience for Bolster
Are you a B2B service or software company in need of a branding overhaul? Bolster has carved out a niche in transforming identities for companies like a century-old full-service marketing firm, a primary care concierge network, and an innovative DevOps platform. Their expertise in creating dynamic branding solutions is truly impressive.
Connect with Bolster
If you’re considering a rebranding project or simply curious about how to elevate your branding efforts, reach out! DM me for an introduction to the Bolster team and explore how they can help your business thrive.
Conclusion: A Journey Worth Following
Bolster’s project for MEI Industrial Solutions is more than just a branding exercise; it’s a powerful showcase of how thoughtful design can transform perceptions and drive business success. The collaborative efforts and innovative thinking behind this project are nothing short of inspiring.
For anyone looking to elevate their brand, this transformation serves as a reminder that effective branding is not just about aesthetics—it’s about creating meaningful connections and leaving a lasting impact.
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