From **luxury skincare** to **high-end appliances**, iconic brands are making their mark in Cebu for the very first time!
Cebu is rapidly evolving into a vibrant business hub in the Philippines, and the latest expansion of **SM Supermalls** reflects this growth. Recently, several **international lifestyle brands** made their Cebu debut, and excitement has surged among shopping enthusiasts.
“We are thrilled to introduce globally loved names closer to home,” stated **SM Supermalls** president, **Steven T. Tan**.
Let’s delve into the **eight iconic brands** now available at SM Cebu malls, each promising unique experiences and products.
1. Flying Tiger Copenhagen
Stepping into **Flying Tiger Copenhagen** at **SM Seaside City Cebu** is like wandering into a fairytale. This whimsical **Scandinavian variety store** is celebrated for its playful, quirky aesthetic, offering an ever-changing selection of **homeware**, **kitchen gadgets**, and **seasonal decorations**.
You’ll find everything from toys to hobby supplies, seamlessly blending **fun** and **functionality**.
2. Decathlon
**Decathlon**, another globally recognized brand, is now available at **SM City Cebu**, delivering an extensive range of products for sports enthusiasts. Whether you’re into **tennis**, **scuba diving**, or anything in between, Decathlon caters to over **80 different sports**.
3. Dyson
Welcome **Dyson** to **SM City Cebu**! Renowned for its innovative household appliances, Dyson features sleek, high-performance items such as the **bagless cyclonic vacuum cleaner** and **bladeless fans**.
Furthermore, fans of beauty tech can enjoy Dyson’s range of hair care products that incorporate cutting-edge technologies for **damage control**.
4. Estée Lauder
Luxury meets efficacy with **Estée Lauder**, the globally recognized beauty brand that has now graced Cebu with its presence. Immerse yourself in an array of **skincare**, **makeup**, and **fragrance** products that radiate sophistication.
5. Bobbi Brown
With its “**no makeup makeup**” philosophy, **Bobbi Brown** introduces Cebuanos to a fresh, natural approach to beauty. From foundations to concealers, each product highlights and enhances your unique features.
6. Jo Malone London
**Jo Malone London** brings its **signature scents** to Cebu, offering a luxurious range of perfumes, candles, and body care products. Don’t miss out on creating your own bespoke fragrance using their innovative “**Fragrance Combining**” concept.
7. Clinique
For those with sensitive skin, **Clinique** offers an unparalleled collection of **skincare** and **makeup** products, all formulated with safety in mind. Enjoy trusted innovations crafted without parabens, phthalates, and fragrances.
8. Kiehl’s
Finally, **Kiehl’s** steps onto the Cebu scene, blending nature and tradition with modern science. Known for their effective formulations, Kiehl’s emphasizes sustainability and ethical sourcing of ingredients.
These brands are not just shops; they symbolize a growing global presence in Cebu, underscoring the city’s diverse and enriching shopping landscape. Each store not only offers products but an **experience** that invites customers to explore, discover, and indulge.
For more about these exciting brand experiences, keep an eye on what’s happening at **SM Cebu malls** — the city is truly transforming! — with reports by Bea Gatmaytan/Rappler.com
Bea Gatmaytan is a **Rappler intern** studying Bachelor of Arts in Comparative Literature at the **University of the Philippines Diliman**.
