### The Unstoppable Rise of Verve in the **App Store Arena**
In the competitive landscape of app advertising, **Verve** has firmly established itself as the leader in the Apple App Store in the U.S., with an impressive **35% market share**. But the excitement doesn’t stop there! As detailed in **Pixalate’s Q1 2025 North America Supply-Side Platform (SSP) Market Share Reports**, this trend continues across multiple regions and platforms.
#### Leading the Charge in Multiple Markets
According to Pixalate’s data, **Magnite** claims the top spot for Connected TV (CTV) SSP market share, achieving a significant **32%** in the U.S. and **33%** in Canada on **Roku**.
Further showcasing its dominance, **Verve leads the charge on mobile apps** with **35%** in the Apple App Store and **28%** in Canada. Meanwhile, **Google AdExchange**, the giant of the digital ad space, holds **24% of the Canadian Google Play Store market**.
#### Key Insights from the Report
The SSP market is intricate, and **Pixalate’s methodologies** ensure that all sellers involved in the sales process receive fair credit in the rankings.
Additionally, the reports shed light on the standings in various international markets, revealing regional leaders such as Index Exchange, which holds **11% of the U.S. web market**, and **Cafemedia/Raptive**, with **14% in Canada**.
### Regional Rankings: A Closer Look
#### **Web SSP Market Share Leaders in North America**
| Rank | United States | Canada |
|——|——————–|——————————|
| 1 | Index Exchange (11%)| Google AdExchange (17%) |
| 2 | Google Ad Exchange (9%)| Cafemedia/Raptive (14%) |
| 3 | Pubmatic (7%) | Actirise (6%) |
#### **Mobile App SSP Market Share Leaders in North America**
**Google Play Store**
| Rank | United States | Canada |
|——|——————–|——————————|
| 1 | Verve (22%) | Google Ad Exchange (24%) |
| 2 | Pubmatic (7%) | Algorix (8%) |
| 3 | Magnite (6%) | Verve (8%) |
**Apple App Store**
| Rank | United States | Canada |
|——|——————–|——————————|
| 1 | Verve (35%) | Verve (28%) |
| 2 | IronSource (6%) | Liftoff (14%) |
| 3 | Inmobi (6%) | Google Ad Exchange (13%) |
#### **CTV SSP Market Share Leaders in North America**
**Roku**
| Rank | United States | Canada |
|——|——————–|——————————|
| 1 | Magnite (32%) | Magnite (33%) |
| 2 | FreeWheel (18%) | FreeWheel (11%) |
| 3 | LG Ads (9%) | Xandr Monetize (7%) |
**Amazon Fire TV**
| Rank | United States | Canada |
|——|——————–|——————————|
| 1 | Magnite (17%) | Nexxen (36%) |
| 2 | FreeWheel (15%) | Magnite (10%) |
| 3 | Pubmatic (10%) | Wurl (9%) |
### **Insights from the Data Analysis**
The research conducted by **Pixalate** analyzed over **2.4 billion CTV impressions** across various platforms, **17.7 billion mobile impressions**, and over **4.6 billion web traffic impressions in March 2025**. This extensive analysis offers a nuanced view of the SSP landscape, revealing vital trends that could shape the future of digital advertising.
### Conclusion
In conclusion, **Verve’s leadership** in the Apple App Store, combined with significant positions held by other players in various markets, illustrates ever-evolving dynamics in the digital advertising arena. With **ad fraud protection** and **privacy compliance** at the forefront, **Pixalate** continues to be an essential resource for understanding these changes and driving strategies for future success.
For a deeper dive into the report and its findings, check out [Pixalate](https://www.pixalate.com).
