The iconic **Visa brand** is making waves in the world of **Formula 1 racing** with a significant expansion of its partnership with **Red Bull Racing**.
Strategic Branding at Monaco
This week, the Monaco Grand Prix marks a turning point as Visa’s branding will be prominently displayed on the **front wing of the RB21 race cars**. This move not only enhances visibility but also solidifies Visa’s commitment to high-speed innovation and excitement on a global stage.
Leveraging Premium Partnerships
Additionally, Visa’s premium rewards offering, **Visa Infinite**, will grace the **Oracle Red Bull Racing driver polos** and the **RB21 halo** at key races throughout the Formula 1 calendar. This dual approach reinforces the synergy between high-performance racing and premium consumer experiences.
A Growing Relationship with Red Bull Racing
The new agreement builds on Visa’s existing title partnership with the **Red Bull-owned Visa Cash App Racing Bulls** team, further intertwining both brands within the competitive motorsports landscape. “Visa has been a fantastic team partner,” expressed **Christian Horner**, the team principal and CEO of Oracle Red Bull Racing. “We are thrilled to continue our valued partnership in an enhanced capacity starting from Monaco.”
Building a Powerful Brand Family
Horner also emphasized the significance of nurturing long-term relationships with powerhouse brands, stating, “We are proud of the long-term and trusted partner relationships that we’ve built with some of the world’s largest brands.” This sentiment is echoed across various sectors as the **Red Bull Racing team** brings on multiple new commercial partners, such as Mophie, a leading portable power solutions firm.
Other Exciting Collaborations
As if that wasn’t enough, partners for the upcoming 2025 season now also include **Gate.io**, **Hexagon**, **Maui Jim**, **AvaTrade**, and **Neat**. Furthermore, the team has recently renewed its collaboration with **PPDS**, showcasing a robust and diverse partner ecosystem.
