Maximizing the Impact of Your Event: Post-Event Marketing Ideas
Hosting an event involves a lot of hard work from the very beginning until the end. But, it shouldn’t stop there. An event’s success can still be maximized even after it’s over, and that’s where post-event marketing comes in. By creating a successful post-event marketing strategy, you can ensure that your efforts aren’t just forgotten, but continue to have a lasting impact in the future.
In this article, you will find various ideas to help you create a post-event marketing strategy that will extend your event’s shelf life, generate more leads, and build stronger brand recognition.
Introduce the Idea of Post-Event Marketing
Ensure that your audience understands the importance and benefits of post-event marketing. Explain how it helps maintain the momentum established during the event and helps build excitement for future events.
Utilize Social Media
Social media is a fantastic tool to help create a buzz around your event while it’s happening. But, it’s also a valuable resource once the event is over. Share recaps, photos, and highlights from the event across all of your social media profiles. Encourage event attendees to share their favorite moments and posts, to help create a longer-lasting impact online.
Create video highlights
Video highlights are a perfect way to relay the high points of an event, and they also help recapture the excitement of an event in a really engaging way. Share them across all of your social media channels, and encourage attendees to share them, too. It’s an outstanding way to encourage future attendees to buy tickets to your next event.
Create a Blog Post or Article
Creating a blog post or article is an excellent way to share your event’s returns and results, as well as the lessons learned. Consider including interviews with some of the keynote speakers or event sponsors, which can help build rapport and entice future attendees.
Create a Slideshow
A slideshow presents an easily digestible and visually appealing way of sharing what went down at your event. Group the content by sections or themes, personalize them, and share them via email, on your website, or social media channels. It’s a creative way to capture the essence of your event and share it with everyone who missed it.
Repurpose Content
Repurposing existing content from your event is a great way to save time, resources and extend your event’s life cycle. Create additional social media posts or share video highlights once you’re done promoting them. Transcribe or transcreate any recordings or live broadcast, so non-English speakers are also able to access the content. This flexibility could well mean repeating the event’s success in future markets.
Email Marketing Campaign
Design a dedicated email marketing campaign to reach out to everyone who attended your event. Share your video highlights, event recap, and some insights on what you learned from the audience’s feedback. Something to consider is personalizing your email marketing efforts, with tailored campaigns segmented by attendee, category, or information gleaned during registration.
Conclusion
Post-event marketing is crucial to ensure that your event has a successful, lasting impact on people. There are numerous ways through which you can accomplish this impact, from creating video highlights and live updates to generating social media comments and creating follow-up content. The above ideas are excellent benchmarks for creating an effective post-event marketing strategy, but make sure to customize it based on what you expect to achieve, observe and measure over time.
Unique FAQs
1. How long should your post-event marketing last?
Post-event marketing lasts as long as required to maintain attention, build rapport, or drive leads to future events. Consider factors like a post-event evaluation, attendee feedback, and the objectives of your marketing strategy.
2. Do you need social media to create an impact post-event?
No, while social media is a great way to create buzz around your event, it’s not the only way. You can use email and personal contact, video highlights, blog posts, and sponsored ads to achieve similar results.
3. How do you choose the best visuals to use in a slideshow presentation?
Choose visuals that represent the most critical aspects of the event. These may include the venue, keynote speakers, sponsors, and attendees. Some visuals are more compelling than others; calculate which ones provide the most visual impact most quickly based on the event’s theme.
4. What is the best way to handle negative feedback in your post-event evaluations?
The best approach is to recognize the feedback and turn it into a positive. Focus on finding the root issue and prepare to overcome it for future events.
5. Should you consider outsourcing your post-event marketing?
Ultimately this will come down to budget and specific strategy. Outsourcing can save time and provide more creative insights, but keeping everything internal allows for a more immersed and controlled process.
