Revamped Google Search: The Rise of the Blue **Quick View** Button
In an exciting development for online shoppers, **Google** is rolling out a new feature: a blue **”Quick View” button** that enhances the shopping experience within its product listings. This addition marks a nostalgic return to a feature that users may remember from before 2018, when Google had a similar **quick view** option for shopping ads.
A Blast from the Past: **Quick View** vs. “See More”
Interestingly, Google previously opted for a **”See More”** button, shifting the focus from quick access to deeper product explorations. However, this latest update is not confined to ads; it pertains to **organic product results**, a significant shift that offers more convenience for users browsing Google’s extensive product grid.
Insights from the Community
The *Quick View* button was first spotted by **Brodie Clark**, who shared his findings on [X](https://x.com/SERPalerts/status/1927947775729148096) as well as on his [blog](https://brodieclark.com/notes/#may-2025). According to his observations, clicking the *Quick View* button unveils a **scrollable product feed**, making it easier than ever to compare items without navigating away from the search results.
Moreover, **Sachin Patel** contributed to the discussion, noting that the button is also labeled **”More Details”** and **”Compare Prices,”** clearly emphasizing Google’s focus on enhanced user experience.
Visual Evidence: The **Quick View** Phenomenon
Brodie provided a snapshot of the *Quick View* implementation:
Sachin also shared intriguing screenshots that illustrate the new features on [X](https://x.com/SachuPatel53124/status/1928419825941950857):
The Evolution of Google’s Shopping Features
Throughout the years, Google has experimented with various **Quick View buttons** across multiple platforms, reflective of their commitment to improving user navigation and reducing friction in the shopping journey. This latest test suggests that Google is still keen on enhancing how users interact with product results while keeping them engaged within the search engine’s ecosystem.
As we await further updates on this feature, it’s evident that Google continues to innovate the shopping experience, looking to bridge the gap between discovery and purchase seamlessly.
Currently, I am offline for the Shavuot holiday. This post was pre-written and scheduled to be published today.
