Celebrity Doctors Champion Tracker to Boost Trust in Supplements
In an era where health and wellness reign supreme, the credibility of dietary supplements often comes into question. Enter SuppCo, an innovative supplement tracker that leverages expertise from prominent figures in the medical community, including Dr. Mark Hyman, Dr. Robin Berzin, and Dr. Darshan Shah. These well-respected professionals are not merely lending their names; they are actively shaping the future of supplement validation by establishing strict guidelines and evaluating a broad spectrum of products based on 29 key attributes.
Why Trust Matters in Supplement Selection
With the supplement industry awash in marketing hype and misinformation, consumers face an uphill battle in identifying which products are truly effective. Currently in its beta phase, SuppCo has already analyzed over 500 supplement brands—demonstrating a commitment to transparency and reliability. The company prides itself on a human-driven approach to evaluations, eschewing AI algorithms, thereby enhancing the trustworthiness of the results.
Nick Michlewiz, the company’s COO, emphasizes a growing desire among people to take proactive steps toward their health:
“People want to take charge of their health before something happens to them. Supplements are one of the many tools for doing that.”
The Journey Behind SuppCo
From Struggles to Solutions
The brainchild of Steve Martocci, co-founder of SuppCo, arose from a personal health transformation journey. Once weighing over 300 pounds, Martocci turned his life around with the guidance of functional medicine professionals, validating the importance of supplements in preventative care.
Despite his success, both Martocci and Michlewiz became frustrated with the overwhelming information landscape surrounding supplements. Michlewiz recounts:
“I’ve been sharing my own supplement stack in rigorous spreadsheets and documents. Every time, it hit me that there had to be a better way.”
And thus, the vision for SuppCo was born—creating a user-friendly platform that differentiates credible supplements from misleading marketing.
Funding for Future Growth
Last year, SuppCo gained significant backing, securing $5.5 million in funding led by Union Square Ventures and True Ventures. This investment will accelerate the development of their tracker, aiming to enhance user experience and broaden its database.
A Deep Dive into the Tracker: How It Works
Understanding Your Health Goals
The innovative SuppCo tracker begins with you, asking about your health goals and current medications. With a simple scan of a supplement’s barcode, users receive instant feedback. As Jordan Glenn, head of science at SuppCo, insightfully remarks:
“The tracker will help me really optimize my whole process.”
The utility of the app lies not only in its ability to identify the right products but also in its commitment to ensuring that they meet quality standards such as cGMP (current Good Manufacturing Practices) and third-party certifications.
Empowerment Through Education
SuppCo empowers users with knowledge by providing a trust score ranging from 1 to 10 for each supplement, educating them on everything from nutrient recommendations to dosing protocols. Michlewiz clarifies their mission succinctly:
“Our goal is to help you find any nutrient, any product that fulfills that nutrient recommendation.”
This commitment to transparency is bolstered by one of the industry’s largest dosing databases, meticulously compiled from respected organizations like the World Health Organization and the National Institutes of Health.
Looking Ahead: The Future of Supplements
As the science of nutrition continues to evolve, so does SuppCo. With a promise to adapt their platform as new insights emerge, both Martocci and Michlewiz are committed to transforming how people interact with the supplement industry.
In a landscape cluttered with misinformation, SuppCo stands as a beacon of hope—a resource to guide consumers toward informed, healthier choices.
Conclusion
In a world inundated with choices, trust is key when it comes to selecting supplements. With the expert-backed SuppCo tracker, consumers can confidently navigate the health landscape, making informed decisions that lead to better health outcomes. Whether you’re a seasoned supplement user or just starting, the future of informed wellness is within reach.
For more information on responsible supplement use, check out resources from respected organizations like the National Institutes of Health and the World Health Organization.
