## **Canberra Welcomes New Luxury Hospitality: Two International Hotel Brands Announced**
Canberra is set to become a vibrant hub for **luxury accommodation** with the upcoming introduction of two prestigious international hotel brands. The redevelopment of the Crowne Plaza Hotel promises to **transform the national capital’s tourism landscape**, creating a new benchmark for travelers seeking unparalleled experiences.
### **A Landmark Redevelopment: What’s in Store?**
**Salter Brothers**, the owner of Crowne Plaza, has unveiled ambitious plans for a **massive redevelopment**, envisioned to reach **14 stories high**. This project not only promises to house two international hotel brands—**InterContinental** and **Hotel Indigo**—but also includes **530 hotel rooms**, **350 residential apartments**, and a vibrant retail and dining precinct. The goal? To create an immersive, high-quality experience for both tourists and locals alike.
*What the proposed InterContinental Canberra will look like. Image: IHG.*
### **Introducing Hotel Indigo: A Boutique Experience Like No Other**
The **Hotel Indigo Canberra** is set to introduce a unique boutique lifestyle experience to the market. As IHG’s **fastest-growing lifestyle brand**, each Hotel Indigo location is uniquely inspired by its surroundings, ensuring that no two hotels are alike. This brand will blend the charm of a guesthouse with the conveniences of a major hotel, promising an **immersive travel experience**.
### **Luxury Redefined: InterContinental Canberra**
The **InterContinental Canberra** will redefine luxury accommodation with its features, including:
– **Rooftop Club InterContinental Lounge**: Offering stunning views of Parliament House.
– **Extensive Conference and Event Spaces**: Perfect for corporate gatherings and special occasions.
– **Signature Restaurant and Luxury Day Spa**: Elevating the guest experience to new heights.
### **Future of the Redevelopment: Challenges Ahead**
While the promise of this innovative project excites many, **no specific dates** for the Crowne Plaza’s demolition or development application have been disclosed. In fact, previous proposals from Salter Brothers faced community objections regarding height and traffic implications. Concerns persist about the new luxury development, but plans for a **lifestyle precinct**—dubbed **One Binara**—aim to **breathe new life** into the area with enhanced public spaces and a focus on community engagement.
*Site plan for the proposed Crowne Plaza Hotel redevelopment. Image: Cox Architecture.*
### **Strategic Alliances and Brand Evolution**
Under a long-term agreement with IHG Hotels & Resorts, several prominent hotels will be rebranded, enhancing Australia’s luxury hotel portfolio. The return of **Regent Hotels & Resorts** to Australia, alongside the integration of Crowne Plaza properties into the InterContinental brand, highlights a strategic shift towards **lifestyle and luxury experiences**.
**Matt Tripolone**, Managing Director of IHG Hotels and Resorts Australasia Pacific, expressed his excitement, stating that this agreement strengthens their successful partnership and showcases the evolving landscape of Australia’s hotel market.
### **Commitment to Quality and Distinctiveness**
**Paul Salter**, Managing Director of Salter Brothers, highlighted the **$1 billion deal** as a testament to their commitment to providing **distinctive lifestyle experiences** for travelers. With an emphasis on culinary excellence and wellness, these new properties promise to attract both domestic and international guests.
In a broader context, **IHG Hotels & Resorts** boasts 76 properties across Australasia, with plans for an additional 26, emphasizing their strategic focus on lifestyle and luxury segments.
### **Conclusion: A Glamorous Future Awaits**
As Canberra gears up for these exciting developments, there’s much to look forward to. With the introduction of **Hotel Indigo** and **InterContinental**, the capital is set to enhance its status as a **premium travel destination**. The combination of luxury accommodations, engaging lifestyle options, and high-quality public spaces will undoubtedly create an unforgettable experience for visitors.
For more details about the redevelopment, you can visit the [project web page](https://salterbrothers.com.au/onebinara/).
