Unlocking the Power of Video on LinkedIn: Best Practices You Need to Know
If you’re serious about boosting your LinkedIn strategy, integrating video content into your marketing plan is a must. Recent statistics reveal that video view time on the platform has skyrocketed by 36% year-over-year, while video posts generate a staggering 1.4 times more engagement than other formats. With these numbers on your side, it’s time to elevate your content strategy.
Why Video Content Matters on LinkedIn
In the fast-paced world of B2B marketing, staying relevant requires innovation and adaptability. LinkedIn has recognized this necessity and has shared comprehensive tips for effective video posting. Whether you’re crafting brand stories or delivering insightful business commentary, these best practices will help maximize your impact.
Key Tips for Video Posting on LinkedIn
1. Think Outside the Box
Traditional formats are no longer enough. Don’t just rely on talking-head interviews. Instead, consider sharing:
- The sights and sounds of conferences.
- Quick tips and hacks that can save your audience time.
- Unfiltered perspectives on industry trends.
Explore new avenues that resonate with your audience’s evolving expectations.
2. Be Timely
Capitalize on real-time trends. While LinkedIn’s algorithm might prioritize older content, posting timely videos related to current events can significantly boost engagement rates. Strive to be among the first to share your insights.
3. Plan for Mobile Viewing
Statistics show that videos formatted vertically (9:16) see a 24% increase in click-through rates. Opt for styles that cater to mobile users, ensuring your content is easily consumable on-the-go.
4. Record Horizontally or Vertically—But Not Both
Consistency is key. Ensure that viewers don’t have to twist their devices to follow along—choose one format and stick with it.
5. Keep a Steady Hand
Quality matters. Using a tripod or stabilizer can make all the difference in producing smooth, professional content. This small step can elevate the viewer experience.
6. Optimize Sound Quality
Background noise can detract from your message. Use a microphone to eliminate distractions and ensure that your audio is crystal clear. Effective communication is paramount in maintaining viewer interest.
7. Embrace Simple Editing Techniques
Basic editing can significantly enhance the overall presentation of your video. By carefully crafting your clips, you maintain audience attention and bring a creative flair to your content.
8. Incorporate Subtitles
With 92% of mobile viewers watching videos on mute, adding subtitles is crucial. This simple addition can enhance understanding and engagement, making your content more accessible.
9. Get Creative!
While “be creative” might feel like a vague directive, it’s an essential mantra. Experiment with different styles, humor, and formats to craft unique content that resonates with your audience.
10. Respect Your Audience’s Time
When it comes to video length, brevity is your friend. LinkedIn recommends keeping your videos under 2 minutes for maximum impact—though ads should ideally be between 15 to 30 seconds.
11. Make the First Six Seconds Count
Capture attention quickly. Focus on crafting a compelling hook that keeps viewers from scrolling past your content. Ask yourself: Would this video make you stop?
12. Plan for Extensibility
Think beyond a single post. Break your video into digestible segments or repurpose the content in various formats for broader engagement.
13. Pair Text with Video
Accompany your video updates with engaging text that introduces and frames your content. Remember, video is great for engagement but isn’t always suitable for detailed information. Use it to entertain and captivate.
Final Thoughts
By applying these insights and consistently experimenting with video content, you can elevate your LinkedIn presence while tapping into the growing demand for visual storytelling.
For a deeper dive into LinkedIn’s video creation and posting tips, check out LinkedIn’s complete guide. Embrace the transformative potential of video and watch your engagement soar!
