### Tips for a Successful Father’s Day: Insights from Carolina Focus
On **Sunday, June 8, 2025**, the latest episode of **CAROLINA Focus** brought together hosts **Sharon Thorsland** and **Ed Billick** with a special guest, **Juliana O’Rork**, Vice President of Marketing, Communications & Business Development. This engaging discussion offered valuable tips for navigating the bustling world of **Father’s Day shopping**.
#### The Big Spend on Father’s Day
According to the **National Retail Federation (NRF)**, spending on Father’s Day gifts reached a staggering **$22.4 billion** in 2024. This substantial figure highlights the importance of thoughtful gift-giving, with consumers gravitating towards unique experiences like special outings, alongside traditional options such as clothing, gift cards, and electronics. If you’re curious about the details, you can find more information [here](https://nrf.com/media-center/press-releases/fathers-day-spending-total-224-billion).
**Why This Matters:** Understanding spending trends can help businesses tailor their marketing strategies to meet consumer demands.
#### Online Shopping: A Double-Edged Sword
As more people turn to online shopping, Juliana emphasizes the importance of vigilance. The Better Business Bureau (BBB) warns consumers of potential **online scams**, particularly those promoting all-inclusive packages advertised at extraordinarily low prices. When shopping for Father’s Day gifts, keep these points in mind:
– **Do Your Research**: Always check the credibility of the website.
– **Avoid Unbelievably Low Prices**: If a deal seems too good to be true, it probably is.
#### Staying Safe: Scams to Watch Out For
As the summer approaches, it’s vital to be aware of scams that often arise during this season. Juliana and the hosts discussed several prevalent scams:
##### Moving Scams
Moving is a common occurrence during this time of year, and scammers often exploit this by offering lower-than-average rates but failing to deliver. Always investigate moving companies thoroughly before making any commitments.
##### Grads Beware: Scams Targeting New College Graduates
With many college graduates entering the job market, scams that target this vulnerable group are on the rise. Graduates should be cautious of job offers that require fees upfront or promise unrealistic salaries.
##### Vacation Scams
Summer is synonymous with vacations, but it also brings a wave of fraudulent travel offers. If you’re planning a getaway, be wary of travel deals that seem suspiciously cheap.
#### Conclusion: Tune In for More!
Juliana O’Rork’s insights shed light on the complexities of modern shopping dynamics while empowering consumers to navigate them safely. For a deeper dive into these crucial topics and to gain more tips on making the most of your Father’s Day shopping experience, [listen to the full episode here](#).
**Your shopping experience should be memorable and enjoyable—stay informed, stay safe, and celebrate Dad’s special day wisely!**
