Is AI Killing B2B Marketing? Join the Great Debate at B2B Ignite 2025!
Engaging with the Future of Marketing
The conversation around Artificial Intelligence (AI) in B2B marketing is hotter than ever. As companies strive to navigate the complexities of this fast-evolving landscape, a pivotal question emerges: Is AI truly a threat to B2B marketing, or is it a catalyst for innovation? This burning topic will take center stage at B2B Ignite 2025, taking place on July 2, 2025 in London.
B2B Ignite is Europe’s biggest gathering of smart, practical B2B marketers.
The Great Debate: AI’s Impact on B2B Marketing
At this flagship event, a panel of seasoned marketing professionals will engage in a live, boxing-style debate that captures the essence of the ongoing struggle between traditional marketing values and the rise of AI. With audience participation and even a voice from AI itself, this is poised to be an unforgettable experience.
What’s at Stake?
On one side, some marketers vehemently oppose AI. They argue it stifles creativity, diminishes the human connection, and essentially turns us into mere operators for automated systems. Many professionals have observed a decline in fresh, engaging LinkedIn content, leading to a consensus that uniformity is a turn-off for audiences.
Conversely, the opposing side passionately asserts that when properly utilized, AI has the potential to liberate marketers from mundane tasks, allowing them to focus on strategic and creative endeavors that enhance authentic human engagement.
Meet the Debaters
The “For” AI Team
- Rhiannon Blackwell, ABM Leader at Global Marketing Organisation, PwC
- Ben Lee, Head of Data & AI, Bidwells
- Catherine Dutton, VP of Global Growth Marketing, Pegasystems
The “Against” AI Team
- Chris Wade, Chief Marketing & Product Officer, Gamma
- Alex Bacon, Marketing Director at XYZ Corp
- Luca Di Giuseppe, Head of Digital and Growth Marketing, Tata Consultancy Services
An Unconventional Format
Forget typical presentations; The Great AI Debate will unfold in an exciting, match-style format. Each debater will receive a strict time limit to articulate their stance, followed by immediate rebuttal from an opposing team member. The grand finale? The audience will vote to determine the most compelling argument!
A Twist: AI Joins the Fray
What sets this debate apart is the inclusion of AI itself as an additional debater. This unique element not only enriches the discussion but also raises thought-provoking questions about AI’s capabilities and limitations in marketing contexts.
Why You Can’t Miss This!
If you’re a B2B marketer eager to adapt and thrive in the age of AI, this session is an essential opportunity. You’ll walk away with a nuanced understanding of both the opportunities and pitfalls associated with integrating AI into marketing strategies.
Join us on July 2, 2025, at B2B Ignite in London. This event promises to be a game-changer for all B2B marketers looking to harness the power of AI while preserving the invaluable human touch.
Learn more and register here.
For inquiries, contact:
Chloe Saunders
Events Marketing Manager
B2B Marketing
[email protected]
+44 (0) 20 7014 4920
Stay ahead of the curve and engage in the future of marketing at B2B Ignite 2025!
