### **Nectar Social: Transforming Commerce with $10.6 Million in Funding**
Nectar Social, a pioneering social commerce platform, has recently emerged from stealth mode, proudly announcing the acquisition of **$10.6 million** in pre-seed and seed funding. This exciting round was co-led by **True Ventures** and **GV (Google Ventures)**, with additional backing from prominent investors including **Trust Fund by Sophia Amoruso**, **BAM Ventures**, **Mercury Fund**, **Charge Ventures**, **Flying Fish Ventures**, **XRC Ventures**, and **FAB Ventures**.
#### **Bridging the Social-To-Revenue Gap**
**Nectar Social** addresses a critical transformation in contemporary commerce. As **Gen Z** and **Gen Alpha** move away from traditional marketing models, opting instead for social-first discovery and engagement, many brands are left scrambling. The tools that once served them well now feel outdated. Nectar steps boldly onto the scene as the innovative solution to revamp how brands interact with their audiences. It offers real-time insights, attributes engagement to revenue, and empowers brands to thrive in this new environment.
#### **Meet the Visionaries Behind Nectar**
Founded by the dynamic duo of sisters **Misbah Uraizee** and **Farah Uraizee**, both former leaders in **Meta’s** product and engineering teams, Nectar serves as the essential partner brands need in today’s market. The platform listens attentively to customer feedback, surfacing deep insights and engaging authentically at key moments throughout the consumer journey. Built to adapt to modern shopping habits, Nectar thrives on social platforms where the bulk of consumer interaction begins.
#### **Transformative Impact on Customers**
Notable brands such as **OLIPOP**, **Jones Road Beauty**, and **Solawave** have harnessed the power of Nectar to unlock AI potential and drive impressive results. Customers report:
– Over **85% AI-assisted responses** within just 30 days
– A **12% conversion rate** from social direct messaging (DM) campaigns, compared to the **1-3%** benchmark from traditional channels
– Six-figure revenue generation
– Up to **150% increase in engagement rates** and **50% boost in content impressions** post-implementation
### **Why Choose Nectar? The Unmatched Benefits**
#### **1. Community Management Reimagined**
Nectar empowers brands to grow and manage their communities like never before. As a social copilot, it handles everything from routine interactions to generating strategic insights. The platform effortlessly adapts to brand needs, toggling between complete autonomy and human oversight.
#### **2. Real-Time Insights**
With Nectar, brands can maintain a continuous pulse on sentiment and safety across all content types, including video. It tracks key conversations, surfacing emergent trends and monitoring influencer performance, allowing teams to zoom in on specific products and understand real-time consumer reception.
#### **3. Full-Funnel Revenue Attribution**
Nectar’s advanced predictive analytics link every social interaction—be it comments, DMs, or mentions—to purchasing behavior. By building unified customer profiles, brands can finally understand who drives conversations and conversions, paving the way for coherent and efficient marketing strategies.
### **Voices of Insight: Key Quotes from Funders**
> **“In the attention economy, we’re witnessing the collapse of the traditional marketing funnel. Every purchase begins in a social search, comment, or conversation, necessitating a new infrastructure. Nectar is the social operating system for modern commerce—making every interaction personal, proactive, and profitable.”**
> — **Misbah Uraizee, Co-founder and CEO**
> **“Nectar grasps the seismic shift in consumer behavior. For today’s generation, the purchase journey starts with content, flows through community, and culminates in personalized conversation. They are redefining what a marketing stack looks like for businesses that must turn attention into revenue.”**
> — **Tony Conrad, Partner at True Ventures**
> **“Misbah and Farah Uraizee are leaders who recognize that consumer behavior is shifting towards real-time, personalized social shopping experiences. With Nectar, they’ve crafted an intuitive platform that enables brands to engage with speed and context.”**
> — **Frederique Dame, General Partner at GV**
### **Conclusion: The Future of Social Commerce is Here**
With its impressive funding and innovative approach, Nectar Social is well-positioned to redefine the landscape of social commerce. The platform’s ability to provide brands with real-time insights and revenue attribution is not just timely; it’s revolutionary. As we watch this transformative company grow, the future of social engagement and commerce never looked so promising.
